Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Available by subscription
Available by subscription
See what factors influence Applebee's performance in the Saudi Arabia and how they change over time
See what factors influence Applebee's performance in the Saudi Arabia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Applebee's' competitors in the Saudi Arabia
An analysis of Applebee's' competitors in the Saudi Arabia
In Cafés & Restaurants
·Jul – Sep 25
Applebee's is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Applebee's market performance in Saudi Arabia is at the 69th percentile, indicating an average/above average market standing. This means Applebee's attracts more customers than 69% of Cafe & Restaurants brands. Performance peers in the same percentile range include Falafel Pie and White Wood Pizzeria.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Applebee's in Saudi Arabia boasts a 95.00% customer satisfaction rate, a significant 9.40 percentage point increase year-over-year. This high CSAT indicates strong customer loyalty. Makkah Region shows the highest CSAT at 96.00%, while Jazan Province has the lowest at 93.00%, though still high.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization.
The overall average check value for Applebee's in Saudi Arabia is not available. However, the Riyadh Region has the highest average check at 178.70 SAR. The lowest average check is in Jazan Province at 148.00 SAR. The average check fluctuated between 142.88 SAR and 162.65 SAR during the reporting period.
Outlet count indicates brand reach and market presence, directly influencing accessibility and revenue potential.
Applebee's has a total of 12 outlets in Saudi Arabia. The Riyadh and Makkah Regions each have 3 outlets, representing the highest concentration. The Eastern Province has 2 outlets, while Jazan, Al-Qassim, Medina, and Ḥa'il Provinces each have 1 outlet.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Applebee's in Saudi Arabia, based on cross-visitation, are IHOP (11.39%) and KFC (10.74%). McDonald's and برغرايززر | Burgerizzr both have a cross-visitation of 4.11%, followed by Kudu at 3.46%. This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Applebee's in Saudi Arabia experiences peak traffic workload between 11:00 AM and 11:00 PM, with the highest traffic around 10:00 PM (62.32%) and 11:00 PM (63.29%). Traffic is minimal between 1:00 AM and 5:00 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, tailoring strategies to resonate with specific demographics for higher engagement.
Applebee's in Saudi Arabia shows a higher affinity among women (117%) compared to men (93%). Gen Z shows a very high affinity (314%), while Gen X (86%) and Gen Y (75%) are under-indexed. This suggests targeted marketing towards women and Gen Z could be effective.