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Managing Partner, Global Business Development
See what factors influence Anabtawi Sweets performance in the Jordan and how they change over time
See what factors influence Anabtawi Sweets performance in the Jordan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Anabtawi Sweets' competitors in the Jordan
An analysis of Anabtawi Sweets' competitors in the Jordan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Anabtawi Sweets is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Anabtawi Sweets holds a leading position with a percentile of 96, indicating high customer preference and competitive strength within Jordan's Cafe & Restaurants industry. Performance peers in the same range include Punjabi hut, Al Nejmah Sweets - Abu Nseir, مطاعم باب اليمن السعيد للمأكولات اليمنية والخليجية, Chestnut Restaurant & Pub, Boho Haus, and Smith Burger.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting repeat business and overall revenue growth.
Anabtawi Sweets has an overall CSAT of 74%, a decrease of 10 percentage points year-over-year. CSAT in Aqaba is 79% with a decrease of 4.3 percentage points. The CSAT dynamic data shows fluctuations between 72.73% and 78.95% from May to July 2025, indicating variability in customer experience over the observed period.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential across regions.
Anabtawi Sweets has a total of 12 outlets. 7 are located in Amman, 3 in Aqaba, 1 in Balqa, and 1 in Jarash. Amman has the highest concentration of outlets, representing approximately 58.33% of the total.
Competitor analysis reveals direct rivals and customer preferences, aiding in strategic positioning and competitive advantage.
McDonald's is the top competitor with a cross-visitation rate of 8.51%, followed by Habibah Sweets at 7.45%, Crispy chicken at 6.38%, Marouf Cafe at 6.38%, and Al Mohandes Cafeteria at 5.32%. This indicates that customers of Anabtawi Sweets also frequently visit these brands.
Traffic workload identifies peak hours, optimizing staffing and resource allocation to maximize customer service and revenue.
Traffic workload varies significantly by hour, with peak activity occurring between 19:00 and 22:00, reaching a maximum of 62.70% at 21:00. The lowest traffic workload is between 2:00 and 7:00, with zero traffic. This highlights the need for strategic staffing adjustments throughout the day.
Consumer segment insights enable targeted marketing, tailoring products and messaging to resonate with specific demographics.
Women (Affinity Index 71) are underrepresented compared to the average consumer. Men (Affinity Index 117) are overrepresented compared to the average consumer. Gen Y (Affinity Index 158) exhibit high affinity towards the brand.