Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Amul is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Amul performance in the India and how they change over time
See what factors influence Amul performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Amul' competitors in the India
An analysis of Amul' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals competitive strength via brand's foot traffic share, indicating customer preference and market dominance.
Amul, with a market performance percentile of 99 in the Cafe & Restaurants industry in India, holds a leading position. This signifies a substantial market share. Performance peers within the same percentile range include Desi Mandapam Baati Chokha Restaurant, The Filter Coffee, Meghana Foods, Lucky Restaurant, Gokul Oottupura Vegetarian, and Cream Centre, indicating comparable market standing among these brands.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty, impacts brand reputation, and drives business growth through positive word-of-mouth.
Amul's overall CSAT stands at 88%, a 13.4 percentage point increase year-over-year, showing improved customer contentment. Odisha leads with 100% satisfaction, followed by Bihar (97%) and Gujarat (95%). Tamil Nadu shows a decrease in CSAT (84%). Kerala shows customer satisfaction(82%). Recent CSAT ranged from 81.69 to 92.69 between May and July 2025.
Average check (transaction value) reveals spending patterns, reflecting menu appeal and customer willingness to spend, crucial for revenue strategies.
Amul's overall average check is 520.9 INR, a 77.3% increase year-over-year, indicating higher spending per transaction. Gujarat has the highest average check (569.7 INR). Maharashtra shows an average check of 260 INR, while Telangana reports 146.2 INR. Recent average check values varied from 359.32 to 616.27 INR between May and July 2025.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential for customer accessibility and revenue generation.
Amul has the highest number of outlets in Maharashtra (221), followed by Gujarat (188) and Uttar Pradesh (129). West Bengal has 107 outlets, while Karnataka and Tamil Nadu have 84 and 82 outlets, respectively. Andhra Pradesh has 73 outlets, with Bihar having 57, Punjab 51, and Kerala with 50 outlets.
Competitor analysis identifies key rivals, informing strategies to differentiate, capture market share, and understand customer preferences.
The top competitors for Amul, based on cross-visitation, are Imperial Kitchen - Venpalavattom (50.72%), CINE CAFE RESTAURANT & CINEPLEX (50.62%), Sree Annapoorna (49.68%), Rajakumari (49.28%), and Hotel Darshan (Fine Dine Restaurant) (49.23%). These brands are frequently visited by Amul's customers.
Traffic workload reveals peak hours, enabling staffing optimization and targeted promotions during busy periods to maximize sales.
Amul experiences peak traffic workload between 18:00 (6 PM) and 20:00 (8 PM), reaching 54.16%. Traffic gradually increases from 6:00 AM, peaking in the evening. The lowest traffic is observed between 1:00 AM and 5:00 AM.
Consumer segments inform targeted marketing by understanding demographics, enabling personalized campaigns and product positioning to resonate with specific groups.
Amul's consumer base shows a slightly higher affinity index for Women (103) than Men (99). Among generations, Gen X shows a high affinity (104), while Gen Y (98) and Gen Z (92) are under-indexed, suggesting comparatively lower engagement.