Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Amul performance in the India and how they change over time
See what factors influence Amul performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Amul is right in the middle
Sample of brands in the same percentile
An analysis of Amul' competitors in the India
An analysis of Amul' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Amul's market performance is at the 55th percentile, indicating an average market position. This means Amul's foot traffic is on par with Ohris, Jubery Resto Cafe, Adarsh Bhojnalaya, Vikash Restaurant, Annapurna, and Karachi Bakery.
Customer satisfaction is crucial for brand loyalty and growth, reflecting the quality of products and services as perceived by customers.
Amul's overall customer satisfaction is 80%, a 4.8 percentage point increase year-over-year. Kerala shows the highest satisfaction at 86%, with a significant growth of 32.8 percentage points. Tamil Nadu experienced a decrease of 6.9 percentage points, with 83% satisfaction.
Average check reveals customer spending habits, reflecting pricing strategy effectiveness and customer purchasing power.
Amul's overall average check is 363.5 INR, an 18.6% increase year-over-year. Bihar has the highest average check at 566.7 INR. Maharashtra has 236.4 INR and Telangana has the lowest at 146.2 INR.
Number of outlets indicates brand reach and accessibility, influencing market penetration and revenue potential.
Amul has the most outlets in Maharashtra (215), followed by Gujarat (173) and Uttar Pradesh (122). Punjab has 48 outlets. This distribution highlights key markets for Amul's presence.
Identifying top competitors helps refine strategies, understand market dynamics, and capture a larger customer base.
Amul's top competitors based on customer cross-visitation are Domino's Pizza (5.22%), McDonald's (4.55%), La Pino'z Pizza (2.69%), KFC (2.02%), and Starbucks (1.85%). This indicates shared customer interest in these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Amul experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (54.03%). Traffic is lowest between 1:00 and 5:00. This data informs operational adjustments.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Amul's customer base shows a higher affinity among women (74%) and men (112%). Gen X shows high affinity (128%), while Gen Y (97%) and Gen Z (57%) are under-indexed. This suggests targeted marketing opportunities.