Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence ALEX performance in the Germany and how they change over time
See what factors influence ALEX performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of ALEX' competitors in the Germany
An analysis of ALEX' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
ALEX is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
ALEX's market performance is at the 71st percentile, indicating an average/above average market standing. This means ALEX outperforms many competitors in Germany's Cafe & Restaurants industry. Performance peers in the same percentile range include Pizza Hut, Junge Die Bäckerei., Starbucks, Frittenwerk, and Haus des Döners.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies and market positioning.
ALEX's top competitors based on cross-visitation are McDonald's (8.01%), L'Osteria (5.28%), Burger King (3.89%), Cafe Extrablatt (2.06%), and PETER PANE Burgergrill & Bar (2.02%). This indicates that customers who visit ALEX also frequent these establishments.
Traffic workload reveals peak hours, optimizing staffing and resource allocation. Understanding customer flow enhances service efficiency and customer experience.
ALEX experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload at 55.71% at 5:00 PM. Traffic is minimal between midnight and 8:00 AM. This data informs staffing and resource allocation strategies.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Women show a higher affinity (114%) for ALEX compared to men (91%). Gen X has the highest affinity (117%), while Gen Y (88%) and Gen Z (76%) are underrepresented. This suggests targeted marketing towards women and Gen X could be effective.