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Managing Partner, Global Business Development
See what factors influence ALEX performance in the Germany and how they change over time
See what factors influence ALEX performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of ALEX' competitors in the Germany
An analysis of ALEX' competitors in the Germany
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
ALEX is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, reflecting customer preference within the Cafe & Restaurants industry against its competitive set.
ALEX's MARKET PERFORMANCE is in the top 1% in Germany, indicating a leading position in the Cafe & Restaurants industry. Performance peers within a similar range (99th percentile) include Frittenwerk, XIAO, Haus des Döners, Cafe Extrablatt, Rüyam Gemüse Kebab and Starbucks.
Customer satisfaction is a key indicator of customer loyalty and overall brand health, impacting repeat business and positive word-of-mouth referrals.
ALEX's overall customer satisfaction (CSAT) in Germany is 74%, a 3 percentage point increase year-over-year. States with high CSAT include Lower Saxony (87%), Saxony-Anhalt (84%), and Rhineland-Palatinate (83%), suggesting regional strengths in customer experience.
Average check reflects customer spending habits and can indicate pricing strategy effectiveness, influencing overall revenue and profitability.
The average check for ALEX in Germany is 22.80 EUR, showing a decrease of 0.9% compared to the previous year. Saxony-Anhalt shows the highest average check at 24.50 EUR. It indicates areas where spending is relatively higher than others.
The number of outlets signifies brand reach and market presence, influencing accessibility for customers and potential revenue generation.
ALEX has the highest number of outlets in North Rhine-Westphalia (9), followed by Saxony and Bavaria (5 each). This distribution highlights key areas of operation and potential regional focus for the brand.
Understanding key competitors and cross-visitation patterns can help refine marketing strategies and identify opportunities to capture market share.
The top competitors for ALEX based on cross-visitation are McDonald's (8.58%), L'Osteria (5.14%), and Burger King (4.56%). This indicates that customers of ALEX also frequent these fast-food and casual dining establishments.
Analyzing traffic workload by hour helps optimize staffing, manage resources effectively, and enhance customer experience during peak times.
ALEX experiences peak traffic workload between 11:00 and 19:00, with the highest workload at 17:00 and 18:00 (55%). Traffic Workload is minimal between 0:00 to 7:00. This data aids in staffing and operational planning.
Understanding consumer segments by gender and generation is crucial for targeted marketing, product positioning, and tailoring customer experiences.
Women show a higher affinity (110 index) towards ALEX compared to men (94 index). Gen X is overrepresented (123 index), while Gen Y (85 index) and Gen Z (65 index) are underrepresented, indicating a generational skew in ALEX's customer base.