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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence AKA performance in the Thailand and how they change over time
See what factors influence AKA performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of AKA' competitors in the Thailand
An analysis of AKA' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
AKA is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
AKA's market performance is at the 35th percentile, indicating a below average market position. This suggests AKA captures less foot traffic compared to competitors. Performance peers in the same range include Pasta Ama S-OASIS (Vibhavadi), Back to School Cafe & Roastery, Benedict Café Koh Samui, Kati Breakfast and Brunch, กลิ่นไม้ป่า Cafe & Forest, and La Cabra.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
AKA's overall CSAT is 64%, a 2.5 percentage point increase year-over-year. Nonthaburi Province shows the highest CSAT at 67% with significant growth, while Chiang Mai and Phuket Provinces show declines, indicating regional variations in customer experience.
Outlet count indicates brand reach and market presence, influencing accessibility and potential customer base for revenue generation.
AKA has multiple outlets across Thailand, with Nonthaburi Province having the highest number at 3. Several other provinces have 1-2 outlets each, showing a distributed presence across different regions.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning efforts.
AKA's top competitors based on cross-visitation are Café Amazon, Sizzler, Sushiro, On The Table, and MK Restaurant. Café Amazon, Sizzler, and Sushiro share the highest customer overlap with AKA at 8.51%, suggesting they attract a similar customer base.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation for optimal service.
AKA experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload around 5:00 PM to 6:00 PM. There is no traffic between 10:00 PM and 9:00 AM, indicating closure during these hours.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies for increased effectiveness.
AKA's customer base shows a higher affinity for Men (132) compared to Women (65). Among generations, Gen Y (144) shows the highest affinity, while Gen X (37) and Gen Z (71) are under-indexed, suggesting targeted marketing opportunities.