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Managing Partner, Global Business Development
See what factors influence Açaí Concept performance in the Portugal and how they change over time
See what factors influence Açaí Concept performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Açaí Concept is in the top 5% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Açaí Concept' competitors in the Portugal
An analysis of Açaí Concept' competitors in the Portugal
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Açaí Concept's market performance is at the 95th percentile, indicating a leading position in Portugal's Cafe & Restaurants industry. This signifies a strong competitive edge. Performance peers in a similar range include: Cidade Velha Rooftop, Pedestre 142, Madam Bo Dumpling, Pizzaria Piazza, Lombardo, and Confraria.
Customer satisfaction reveals brand perception and loyalty, impacting repeat business and long-term revenue.
Overall customer satisfaction for Açaí Concept is 47%, a decrease of 12.5 percentage points year-over-year. In Porto, customer satisfaction is at 50%, also showing a decrease. The trend indicates a need to address customer concerns to improve satisfaction levels.
Average check reflects customer spending habits, impacting revenue and profitability.
The average check for Açaí Concept is 9.6 EUR, a decrease of 6.1% year-over-year. In Porto, the average check is 10 EUR, with no change. The overall decrease suggests customers are spending less per visit, requiring potential strategies to increase spending.
Identifying competitors provides insights into market dynamics and competitive landscape.
McDonald's and Burger King are the top competitors visited by Açaí Concept's customers, with cross-visitation rates of 17.39% and 10.87% respectively. Restaurante O Micas II, Panela Velha Restaurante, and Café Bom Dia show lower cross-visitation (4.35% each).
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Women show a high affinity (97) and Men show a higher affinity (102) towards Açaí Concept. Gen Y (159) segment is over-represented, while Gen X (44) is under-represented, indicating differences in affinity among generations.