Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence 12oz performance in the Italy and how they change over time
See what factors influence 12oz performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
12oz is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of 12oz' competitors in the Italy
An analysis of 12oz' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
12oz's MARKET PERFORMANCE is at the 39th percentile, indicating a below average market position. This suggests that 12oz captures less foot traffic compared to the majority of its competitors in Italy's Cafe & Restaurants industry. Performance peers in the same percentile range include Hopera Alghero, “Dal 1947 Bistrot“ Ristorante Pizzeria Fontana di Trevi, Osteria I Santi, T Bar Ostiense | cocktail bar | Ristorante, Salsamenteria di Parma, and Ristorante Pizzeria Merano.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
12oz's overall CSAT is 51%, a decrease of 9 percentage points year-over-year, indicating a decline in customer satisfaction. CSAT varies by state, with Piedmont at 79% and Lazio at 50% showing the highest and lowest satisfaction, respectively. The CSAT dynamic data shows fluctuations between May and July 2025, with a low in June. This suggests a need to investigate and address the factors causing customer dissatisfaction, particularly in Lazio.
Average check reveals spending habits, informing pricing strategies and revenue optimization efforts to boost profitability.
12oz's overall average check is 7.7 EUR, a decrease of 5.2% year-over-year, suggesting customers are spending less per visit. In Lombardy, the average check is 8.2 EUR. The average check dynamic data shows fluctuations between May and July 2025. This indicates a need to analyze factors influencing spending and potentially adjust offerings or promotions to increase the average transaction value.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
12oz has a total of 24 outlets in Italy. The majority of outlets are located in Lombardy (10), followed by Tuscany (3), Lazio (2), Veneto (2), Piedmont (2), Emilia-Romagna (2), Trentino – Alto Adige/Südtirol (1), Campania (1), and Calabria (1). This distribution highlights Lombardy as a key market for 12oz, while other regions have a smaller presence. There is no growth data available.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage.
The top competitors for 12oz, based on cross-visitation, are McDonald's (9.52%), Starbucks (8.33%), Venchi Cioccolato e Gelato (5.95%), Burger King (5.95%), and Sorbillo (3.57%). This indicates that customers who visit 12oz also frequent these establishments, suggesting they are alternatives for similar needs or preferences. McDonald's and Starbucks have the highest cross-visitation, indicating they are the strongest competitors.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
12oz experiences peak traffic workload between 12:00 and 16:00, with the highest workload at 52.62% at 13:00. Traffic is minimal between 0:00 and 4:00. This data suggests that 12oz should allocate more staff and resources during peak hours to ensure efficient service and customer satisfaction. Conversely, staffing can be reduced during off-peak hours to optimize operational costs.
Consumer segment analysis enables targeted marketing, improving engagement and ROI by aligning strategies with specific demographics.
Women are overrepresented among 12oz customers (87 affinity index), while men are also overrepresented (111 affinity index). Gen Z shows the highest affinity (272), followed by Gen Y (125), and Gen X (46). This suggests that 12oz is particularly appealing to Gen Z and Gen Y. Marketing efforts should focus on these demographics to maximize engagement and brand loyalty.