Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence 12MINI performance in the Taiwan and how they change over time
See what factors influence 12MINI performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 12MINI' competitors in the Taiwan
An analysis of 12MINI' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
12MINI is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
12MINI's market performance is at the 55th percentile, indicating an average market standing in Taiwan's Cafe & Restaurants industry. This means 12MINI's foot traffic is on par with competitors like 萬有食堂 萬有萬巒豬腳•萬有牛肉麵•竹山烤雞團餐熱炒推薦店•隱藏版美食•合菜推薦•快炒熱炒餐廳•團體餐廳•特色平價美食, 豬對有韓式烤肉吃到飽(草屯店), Hao Zheng Dian Dim Sum, 藝鍋物-桃園南崁店, 銀兔湯咖哩 創始旗艦店, and Oye Punjabi Ethnic Indian Restaurant 哦耶!!旁遮普二店印度餐廳, which are in a similar percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT is crucial for sustainable success.
12MINI's overall customer satisfaction is 71%, a decrease of 13.7 percentage points year-over-year. Taoyuan City shows the highest CSAT at 95% with an increase of 8.6 percentage points, while Kaohsiung has the lowest at 69% with a decrease of 19 percentage points. This suggests a need to address satisfaction issues, particularly in Kaohsiung, despite positive trends in Taoyuan City.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue and profitability. Monitoring trends is vital.
The overall average check for 12MINI is 194.3 TWD, a decrease of 6.5% year-over-year. Taipei has the highest average check at 200 TWD, while Taichung has the lowest at 161.5 TWD. This indicates a need to analyze pricing strategies and customer spending behavior across different cities to optimize revenue.
Outlet count indicates brand reach and market presence, affecting accessibility and revenue potential. Expansion strategy is reflected here.
12MINI has 8 outlets in Taipei, 7 in New Taipei, 4 in Kaohsiung, and 1 each in Taoyuan City, Taichung, and Hsinchu. This distribution highlights a strong presence in Taipei and New Taipei, with opportunities for expansion in other cities to increase market coverage.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts. Stay ahead!
12MINI's top competitors based on cross-visitation are Starbucks (6.91%), Shi'erguo (6.25%), Louisa Coffee 路易莎咖啡 (5.59%), McDonald's (5.59%), and 12 Hotpot (4.93%). This indicates that customers who visit 12MINI also frequent these brands, suggesting a need to analyze their offerings and identify opportunities for differentiation to enhance customer loyalty.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal customer service and revenue.
12MINI experiences peak traffic between 17:00 and 20:00, with the highest workload at 18:00 (66.98%) and 19:00 (66.95%). Traffic is minimal in the early morning hours. This data suggests the need for increased staffing and resource allocation during peak hours to ensure optimal customer service and manage workload effectively.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
12MINI's customer base shows a high affinity towards women (98) and men (102). Gen X (125) and Gen Y (126) are overrepresented, indicating a high affinity, while Gen Z (63) is underrepresented. This suggests that marketing efforts should focus on attracting Gen Z customers while maintaining engagement with Gen X and Gen Y.