Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence 12MINI performance in the Taiwan and how they change over time
See what factors influence 12MINI performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 12MINI' competitors in the Taiwan
An analysis of 12MINI' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
12MINI is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference.
12MINI's market performance is in the top 1% in Taiwan's Cafe & Restaurants industry, positioning it as a leading brand. This high percentile indicates a strong market presence and high customer preference compared to peers like Sunbright Restaurant, CoCo Fresh Tea & Juice, 小兵砂鍋菜-老火雞湯, 達利早餐Daily Breakfast, 華僑市場 阿源生魚片124、125, and 一心拉面鍋物&一心催眠占卜, which are also in the top 1%.
Customer satisfaction reflects brand perception and loyalty, directly influencing retention and revenue.
12MINI's overall customer satisfaction is 70%, a decrease of 14.1 percentage points year-over-year. Satisfaction varies by city, with Taoyuan City showing the highest satisfaction (91%) and growth (11pp), while New Taipei and Taipei show significant declines. This suggests a need to address satisfaction issues in specific locations. CSAT fluctuated between 63.60 and 72.96 during the reporting period.
Average check indicates customer spending per visit, reflecting menu pricing strategy and perceived value.
12MINI's average check is 192.6 TWD, a decrease of 11.5% year-over-year. Average check varies by city, with Taipei showing the highest average check (204.9 TWD). The average check ranged from 181.54 TWD to 203.45 TWD during the reporting period, suggesting fluctuations in customer spending.
Outlet count reflects brand reach and expansion strategy, impacting market penetration and accessibility.
12MINI has the most outlets in New Taipei and Taipei (8 each), followed by Kaohsiung (4), and then Taoyuan City, Taichung and Hsinchu (1 each). This distribution highlights a concentration of outlets in the northern regions of Taiwan, with opportunities for expansion in other areas.
Identifying top competitors helps refine strategies, benchmark performance, and understand market dynamics.
12MINI's top competitors based on customer cross-visitation are McDonald's (7.09%), Shi'erguo (6.82%), 12 Hotpot (5.77%), Starbucks (5.51%), and Louisa Coffee 路易莎咖啡 (3.94%). This indicates that customers who visit 12MINI also frequently visit these brands, suggesting they are perceived as alternatives by consumers.
Understanding traffic patterns helps optimize staffing, promotions, and resource allocation throughout the day.
12MINI experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (66.31). Traffic is minimal in the early morning hours. This suggests a need for increased staffing and targeted promotions during peak hours to maximize sales and customer service.
Understanding consumer segments enables targeted marketing, improving engagement and ROI through personalized messaging.
12MINI's customer base shows a higher affinity towards women (108 index) and Gen Y (143 index). Men are slightly under-indexed (91 index), as well as Gen Z (95 index). The high affinity for women and Gen Y suggests targeted marketing efforts should focus on these demographics to maximize engagement.