Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
ZING BURGER & Co. is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence ZING BURGER & Co. performance in the Hungary and how they change over time
See what factors influence ZING BURGER & Co. performance in the Hungary and how they change over time
Available by subscription
Available by subscription
An analysis of ZING BURGER & Co.' competitors in the Hungary
An analysis of ZING BURGER & Co.' competitors in the Hungary
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Understanding market share is key to gauge competitive strength and customer preference within the Cafe & Restaurants industry.
ZING BURGER & Co. holds a leading market position in Hungary with a 99th percentile. This places it among the top 1% of brands, indicating strong market presence. Its performance peers, also at the 99th percentile, include Trófea Grill Étterem, Mazel Tov, Parasztkonyha Restaurant, Szimpla Kert, Fat Mama, and Twentysix, suggesting a concentration of top-performing brands.
CSAT reflects the customer experience, influencing loyalty and repeat business within the competitive restaurant sector.
ZING BURGER & Co. boasts an 81% overall customer satisfaction (CSAT), a 4.5 percentage point increase year-over-year. CSAT varies by region: Great Plain and North shows 88% satisfaction but decreased by 6.2pp, Central Hungary has 82% with a 6.6pp increase, while Transdanubia lags at 60% with a substantial 29.7pp decrease. Focus should be on regions with declining CSAT.
Average check value indicates spending per customer, reflecting menu pricing and customer purchasing behavior.
The overall average check for ZING BURGER & Co. is 4.8K HUF, a 1.8% increase year-over-year. Great Plain and North region leads with 5.1K HUF. Central Hungary registers 4.8K HUF, and Transdanubia shows the lowest average check at 4.6K HUF. Regional differences indicate varying customer spending habits.
Outlet count indicates brand reach and market penetration, crucial for accessibility and revenue generation.
ZING BURGER & Co. has the most outlets, 10, in Central Hungary. Transdanubia has 2 outlets, and Great Plain and North has only 1 outlet. This distribution highlights Central Hungary as the primary market, with potential for expansion in other regions.
Identifying key competitors enables strategic benchmarking and understanding of customer preferences in the market.
ZING BURGER & Co.'s top competitors based on cross-visitation are KFC (7.43%), McDonald's (6.32%), Starbucks (4.09%), Burger King (2.97%), and SIMON'S BURGER (2.60%). These brands capture a significant portion of ZING BURGER's customer base, indicating direct competition for consumer traffic.
Traffic workload insights enable efficient staff scheduling and resource allocation based on peak demand times.
ZING BURGER & Co. experiences peak traffic between 11 AM and 8 PM, with the highest workload around 1 PM. Traffic is minimal during early morning hours (4-9 AM). Staffing should align with these trends to optimize customer service and operational efficiency.
Understanding consumer demographics enables targeted marketing and tailored offerings to maximize engagement.
Women show a high affinity (108 index) for ZING BURGER & Co., while men are slightly under-indexed (95 index). Gen Z exhibits the highest affinity (166 index), followed by Gen Y (122 index), while Gen X is under-indexed (57 index). Marketing should target Gen Z and Gen Y, while also considering strategies to engage Gen X more effectively.