Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Zark's is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Zark's performance in the Philippines and how they change over time
See what factors influence Zark's performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Zark's' competitors in the Philippines
An analysis of Zark's' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic. Reveals competitive strength and customer preference in the industry.
Zark's market performance is at the 98th percentile, which means it's a leading brand, being in the top 2% within the Cafe & Restaurants industry in the Philippines. This position indicates strong market share and customer preference compared to its peers like ubeco, Fat Smoke BBQ, 250 Cafe, Maya's Baked Pasta, Dear Samgyup 199 - Las Pinas Branch, and RUE, which are also at 98 percentile.
Customer satisfaction (CSAT) indicates loyalty. Tracking regional CSAT helps tailor strategies for local preferences and address problem areas.
Overall customer satisfaction for Zark's is 61%, a decrease of 1.5 percentage points year-over-year. Metro Manila shows strong CSAT at 75% with a significant increase, while Calabarzon has a lower CSAT of 21% and a substantial decrease. This highlights regional differences in customer experience that need attention.
Average check reveals spending habits. Monitoring average check provides insights into revenue trends and potential pricing adjustments.
The overall average check for Zark's is PHP 448.70, a decrease of 13.4% year-over-year. Metro Manila shows an average check of PHP 475.00 with 0% growth, indicating stable spending in this region. The decrease suggests potential factors like menu changes or economic conditions affecting customer spending.
Outlet count shows brand presence. Outlet distribution indicates market penetration and expansion opportunities across regions.
Zark's has a varying number of outlets across the Philippines, with 21 in Metro Manila, 12 in Calabarzon, and fewer in other regions. The distribution indicates a strong presence in Metro Manila and Calabarzon, while there is opportunities for expansion in other regions such as Central Luzon, Central Visayas, Ilocos Region.
Competitor analysis shows market rivals. Identifying top competitors by cross-visitation reveals key players and competitive dynamics.
The top competitors for Zark's, based on customer cross-visitation, are Jollibee (16.67%), Starbucks (14.29%), McDonald's (11.90%), Angel's Pizza (9.52%), and Chowking (9.52%). This indicates that customers who visit Zark's also frequently visit these brands, suggesting a need to understand their strategies and offerings to maintain a competitive edge.
Traffic workload by hours reveals peak times. Traffic workload patterns help optimize staffing and resource allocation.
Zark's experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 6:00 PM. This information can be used to optimize staffing levels, manage inventory, and implement targeted marketing campaigns during peak hours to maximize efficiency and customer satisfaction.
Consumer segments focus marketing efforts. Understanding consumer demographics enables tailored marketing and enhanced engagement strategies.
Zark's consumer base shows a higher affinity among men (134), while women are underrepresented (41). Among generations, Gen Y shows the highest affinity (129), followed by Gen Z (83) and Gen X (51). This suggests that marketing efforts should be tailored to appeal to Gen Y and men while addressing the underrepresentation of women and Gen X.