Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wings is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wings performance in the Mexico and how they change over time
See what factors influence Wings performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Wings' competitors in the Mexico
An analysis of Wings' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wings is a leading brand in Mexico's Cafe & Restaurants industry, securing the top 1% market position. This exceptional percentile indicates strong customer preference and competitive advantage, with performance peers including Bismarkcito, El Gato Azul, Despecho, La Casa de Frida Sucursal 5 de Mayo, Despecho Metepec, and OPPA 오빠.
Customer satisfaction (CSAT) indicates how well the brand meets customer expectations, influencing loyalty and repeat business. It helps refine services and improve customer retention.
Wings demonstrates a customer satisfaction of 57%, with a notable 3.9 percentage point increase year-over-year, signaling improving customer sentiment. Nuevo León shows a CSAT of 62% with a growth of 2.4 percentage points, while Sonora has 45% and a growth of 3.8 percentage points. Dynamic CSAT data indicates fluctuations, with a peak in April 2025 and subsequent variations.
Average check reflects customer spending per visit and indicates pricing strategy effectiveness, customer value perception, and revenue generation capability.
Wings' overall average check is 328.6 MXN, reflecting an 8.1% decrease year-over-year. Nuevo León shows an average check of 332.4 MXN, while Baja California Sur has 322.7 MXN. Dynamic average check data fluctuates, peaking in June 2025.
Outlet count indicates brand reach, market penetration, and growth strategy effectiveness. It reveals expansion progress and brand accessibility across regions.
Wings has a total of 11 outlets in Mexico. Nuevo León leads with 3 outlets, followed by Jalisco and Chihuahua with 2 each, and Guerrero, Sonora, Baja California Sur and Baja California with 1 outlet each. This distribution shows the brand's presence across different states.
Identifying competitors reveals market rivalry, customer choice drivers, and strategic positioning needs. It informs competitive strategies and highlights differentiation opportunities.
Wings' customers also frequent Toks (10.38%), Starbucks and Carl's Jr. (7.65% each), VIPS (6.01%), and La Casa de Toño (4.37%). These cross-visitation rates identify key competitors in the Cafe & Restaurants industry.
Traffic workload patterns help optimize staffing, manage resources, and improve customer experience. It identifies peak hours and informs operational efficiency.
Traffic workload for Wings varies throughout the day, peaking between 12:00 PM and 3:00 PM, with the highest traffic at 2:00 PM (51.96%). The lowest traffic workload occurs during the early morning hours, particularly between 1:00 AM and 5:00 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing relevance and engagement.
Wings shows over-representation of women (affinity index 80%), and men (affinity index 113%). Gen X (123%) and Gen Y (117%) are both strongly over-represented. Affinity Index over 100 indicates that the segment has higher-than-average engagement.