Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wingman is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wingman performance in the Mexico and how they change over time
See what factors influence Wingman performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Wingman' competitors in the Mexico
An analysis of Wingman' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength, customer preference, and competitive positioning within the Cafe & Restaurants industry in Mexico.
Wingman's market performance is at the 99th percentile, indicating a leading position. This means Wingman captures a significant share of customer traffic compared to peers. Performance peers within the same percentile range include Playa Vikingo, Maple Breakfast, Brunch, Lunch & Dinner, Macu Caffé Cocktail Bar, La Trinchera suc. Libramiento - Alitas, Boneless y Hamburguesas, El Camarón Buchón Coyoacán, and ke gordito.
Customer satisfaction (CSAT) reflects customer sentiment, affecting loyalty and brand reputation. Tracking CSAT helps identify areas for service and product improvement.
Wingman's overall CSAT is 64%, a 6.3 percentage point increase year-over-year, indicating improved customer sentiment. Aguascalientes shows high CSAT at 76%, with significant growth. Guanajuato's CSAT is lower at 26% with a decrease, suggesting a need for attention. CSAT trended between 59.32% and 66.67% during the observed period.
Average check reveals customer spending patterns, influencing revenue strategies. Monitoring average check supports pricing and promotional effectiveness.
Wingman's overall average check is 250 MXN, a 14.5% decrease year-over-year, suggesting lower spending per customer. Baja California shows an average check of 286.4 MXN. Jalisco shows an average check of 231.8 MXN. The average check varied between 230.77 MXN and 281.58 MXN during the period.
Outlet count reflects brand reach and market presence. Expansion strategy effectiveness is measured through outlet distribution across different states.
Wingman has 29 outlets across Mexico. Jalisco has the highest number of outlets (18), indicating a strong presence. Guanajuato and Baja California each have 3 outlets, suggesting potential for expansion. Aguascalientes, Colima and Sonora each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences. This informs competitive strategies and highlights opportunities for differentiation.
Wingman's top competitors based on cross-visitation are Little Caesars Pizza (10.42%), KFC (6.25%), Carl's Jr. (6.25%), Dairy Queen (4.17%), and Starbucks (4.17%). This indicates shared customer interest and suggests potential areas for Wingman to differentiate its offerings.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and enhances customer experience.
Wingman's traffic workload varies throughout the day. Peak traffic occurs between 19:00 (7:00 PM) and 21:00 (9:00 PM), with the highest workload at 51.73% at 20:00 (8:00 PM). Low traffic is observed in the early morning hours, particularly between 1:00 AM and 11:00 AM. This data informs staffing and promotional strategies.
Consumer segment analysis enables targeted marketing and product strategies. Understanding demographic preferences optimizes customer engagement and brand affinity.
Wingman's consumer base shows high affinity for women (77%) and men (116%). Gen Y is also overrepresented (176%). This suggests that Wingman resonates strongly with Gen Y. There is a higher affinity from men and younger population.