Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wimpy is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wimpy performance in the United Kingdom and how they change over time
See what factors influence Wimpy performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Wimpy' competitors in the United Kingdom
An analysis of Wimpy' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Wimpy, with a market performance percentile of 99, is a leading brand. This places Wimpy in the top 1% of brands, indicating a strong market position. Performance peers in the same range include The Vault Coffee Lounge, Poppies Fish & Chips, Nafees Sweet Centre, 200 Degrees Coffee Shop, Drunch, and The English Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable business growth.
Wimpy's overall CSAT is 79%, up by 5.3 percentage points year-over-year, indicating improved customer happiness. Scotland shows a CSAT of 89% (+4.7pp), while England has a CSAT of 79% (+5.4pp), demonstrating regional satisfaction variations.
Average check (Avg Check) reveals customer spending per visit, influencing revenue strategies and reflecting perceived value and pricing effectiveness.
Wimpy's overall average check is 16.2 GBP, a decrease of 7.8% year-over-year, suggesting a potential shift in spending habits. Scotland has an average check of 16.7 GBP, while England's is 16.1 GBP, highlighting regional differences.
Number of outlets reflects brand reach, influencing market share and accessibility, crucial for revenue generation and competitive positioning.
Wimpy has 59 outlets in England and 3 in Scotland. The higher number of outlets in England indicates a stronger market presence in that region compared to Scotland.
Identifying competitors reveals market dynamics and customer preferences, crucial for strategic positioning and competitive advantage.
Wimpy's top competitors are McDonald's (11.05%), JD Wetherspoon (9.47%), Starbucks (4.74%), Burger King (3.68%), and Toby Carvery (3.68%), based on cross-visitation data, revealing shared customer base.
Traffic workload by hour (HoD) shows peak times, informing staffing and marketing for optimal resource allocation and customer experience.
Wimpy experiences peak traffic between 12:00 and 14:00, with the highest workload at 13:00 (59.27%). Traffic is minimal during early morning hours, influencing operational strategies.
Understanding consumer segments by gender and generation allows for targeted marketing, enhancing relevance and campaign effectiveness.
Wimpy's customer base shows a high affinity with women (75%) and men (116%), suggesting a diverse appeal. Among generations, Gen X (168%) is overrepresented, while Gen Y (63%) and Gen Z (36%) are underrepresented, indicating varying levels of engagement across age groups.