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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
WEST is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence WEST performance in the Japan and how they change over time
See what factors influence WEST performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of WEST' competitors in the Japan
An analysis of WEST' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
WEST is a leading brand in the Cafe & Restaurants industry in Japan, securing the top 1% market performance percentile. This demonstrates a strong market position and customer preference compared to peers like Tori Ichidai, Daiki-suisan, Yomenya Goemon, Karayama, Butayama, and がブリチキン, who are in the same percentile range.
Customer satisfaction reflects loyalty and predicts future growth, guiding improvements in service and product offerings.
Overall customer satisfaction for WEST is 70%, a decrease of 2.6pp year-over-year. Nagasaki Prefecture shows the highest satisfaction at 96% with a growth of 49.8pp, while Oita Prefecture has the lowest at 60% with a decrease of 10.4pp. Recent trends indicate satisfaction increased from 68.51% to 72.28% between April and June 2025.
Average check indicates customer spending habits, informing pricing strategies and revenue forecasting for the brand.
The overall average check for WEST is 1.3K JPY, up 22.1% year-over-year. Kumamoto Prefecture has the highest average check at 1.5K JPY, while Chiba Prefecture's data is 916.7 JPY. Recent data shows average check fluctuating from 1312.5 JPY in April to 1295.45 JPY in June 2025.
Outlet count indicates brand reach and market presence, directly impacting revenue potential and customer accessibility.
WEST has the most outlets in Fukuoka Prefecture (65), followed by Kumamoto Prefecture (16). Saga and Oita prefectures have 7 and 6 outlets, respectively. Nagasaki and Yamaguchi prefectures each have 1 outlet. This distribution reflects WEST's stronger presence in some regions compared to others.
Competitor analysis identifies key rivals, informing strategies to enhance market share and customer loyalty.
The top competitors for WEST, based on customer cross-visitation, are McDonald's (10.56%), Sukesan Udon (7.84%), Sukiya (6.98%), Joyfull (6.13%), and Starbucks (5.96%). These brands share customers with WEST, highlighting the competitive landscape in the Cafe & Restaurants industry in Japan.
Traffic workload analysis optimizes staffing and resource allocation, improving customer experience and operational efficiency.
WEST experiences peak traffic workload between 11:00 and 20:00, with the highest workload at 12:00 (65.16%) and 13:00 (61.25%). Traffic is significantly lower during early morning hours, indicating the need to adjust staffing levels based on the hour-by-hour traffic patterns.
Understanding consumer segments informs targeted marketing, enhancing engagement and brand relevance across demographics.
WEST's customer base shows high affinity for women (82%), while men are over-indexed (110%). Gen X are highly represented (198%), suggesting particular brand appeal to this group. Gen Y (50%) and Gen Z (89%) are under-indexed, suggesting opportunities for targeted campaigns to increase their engagement.