Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wendy's is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the India and how they change over time
See what factors influence Wendy's performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the India
An analysis of Wendy's' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Wendy's India holds a market performance percentile of 98, positioning it as a leading brand within the Cafe & Restaurants industry. This high percentile reflects a substantial share of customer foot traffic. Performance peers include The Chinese Hub, Koriken, Madhav hotel, Jyoti Bhojnalay & family restaurant, The Glass Box and Pirates of Grill.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly influencing long-term revenue and market share.
Wendy's India's overall CSAT is 33%, a 25.9 percentage point decrease year-over-year. CSAT varies by state: Uttar Pradesh shows high satisfaction (94%), while Delhi (50%) and Tamil Nadu (15%) have lower scores. Recent CSAT fluctuated between 24% and 52.17% from April to June 2025.
Average check reveals customer spending habits and the perceived value of a brand's offerings, crucial for revenue management.
Wendy's India's overall average check is INR 341.8, a 19.5% decrease year-over-year. Uttar Pradesh has an average check of INR 300. Dynamic data shows the average check fluctuating between approximately INR 321.05 and INR 348.78 from April to June 2025.
Outlet count indicates brand reach and market penetration, reflecting investment in expansion and accessibility for consumers.
Wendy's India has a total of 11 outlets. Distribution by state: Maharashtra leads with 6 outlets, while Tamil Nadu, Haryana, Delhi, Rajasthan and Uttar Pradesh each have 1 outlet.
Identifying key competitors and cross-visitation patterns provides insights into consumer preferences and market dynamics.
Wendy's India's top competitors based on cross-visitation are Burger King (17.24%), McDonald's (10.34%), KFC (10.34%), Khameer (6.90%), and Taco Bell (6.90%). This indicates that customers who visit Wendy's also frequent these establishments.
Traffic workload analysis identifies peak hours and customer flow patterns, informing staffing and promotional strategies.
Wendy's India experiences peak traffic workload between 18:00 (6 PM) and 21:00 (9 PM), with the highest workload around 20:00 (8 PM). Traffic is minimal between midnight and 7:00 AM.
Understanding consumer segments allows for tailored marketing strategies and product development to resonate with specific groups.
Wendy's India's consumer base shows that women are under-indexed (79), and men are over-indexed (106). By generation, Gen Y is over-indexed (110), while Gen X (85) and Gen Z (79) are under-indexed. An affinity index above 100 shows stronger representation relative to the average consumer.