Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the India and how they change over time
See what factors influence Burger King performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the India
An analysis of Burger King' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, indicating competitive strength and customer preference.
Burger King in India holds a leading market position with a 99th percentile. This signifies a strong competitive edge, demonstrating high customer preference compared to peers like Pizza Hut, McDonald's, KFC, Haldiram's, Domino's Pizza and Polar Bear Ice Cream, all of whom share a similar percentile.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, influencing loyalty and repeat business.
Burger King in India exhibits a strong customer satisfaction with an overall CSAT score of 82%, a 2.8pp increase year-over-year. States like Himachal Pradesh (95%), Uttarakhand & Goa (93%) show high satisfaction. This indicates positive customer experiences and effective service strategies across these regions. The CSAT score has slight fluctuations during observed months.
Average check (AvgCheck) reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
Burger King India shows an overall average check of 489.9 INR, a 9.9% increase year-over-year, suggesting increased customer spending. Rajasthan leads with 701.1 INR. This demonstrates a positive trend in revenue per transaction. The average check was fluctuating during observed months.
Outlet count indicates brand's physical presence, market reach, and accessibility to customers across different regions.
Burger King in India has a significant presence, led by Maharashtra with 90 outlets, followed by Uttar Pradesh (63) and Delhi (53). This widespread network enhances brand visibility and accessibility, which support market penetration and sales. The number of outlets is variable from state to state.
Analyzing competitors reveals the competitive landscape, cross-visitation patterns, and key players influencing customer choices.
Burger King's customers in India also frequently visit KFC (8.61%), Hotel Arcadia Avenue (7.82%), Honest Restaurant (7.70%), McDonald's (7.70%), and BLACK FORT Cafe (7.50%). This cross-visitation data indicates shared customer preferences among these brands, signaling direct competitors.
Traffic workload analysis by hour helps optimize staffing, manage resources, and reduce customer wait times.
Traffic workload for Burger King India peaks between 17:00 and 21:00 (5:00 PM to 9:00 PM), reaching maximum activity at 20:00 (8:00 PM). This insight is crucial for staffing and resource allocation to meet peak demand. The least traffic workload is during the night and early morning hours.
Understanding consumer segments by gender and generation enables targeted marketing, increasing engagement and relevance.
Burger King in India attracts a higher affinity from women (95) and Men (102). In terms of generations Gen X is under-indexed (83), while Gen Y (103) and Gen Z (110) are over-indexed. This information helps tailor marketing towards high-affinity groups.