Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the India and how they change over time
See what factors influence KFC performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the India
An analysis of KFC' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand share of foot traffic in the industry.
KFC in India holds a leading market performance at the 99th percentile. This indicates a strong market position and high customer preference compared to competitors like McDonald's, Burger King, Pizza Hut, Haldiram's, Domino's Pizza, and Polar Bear Ice Cream, who share the same percentile.
CSAT reflects customer contentment, directly influencing brand loyalty, repurchase rates, and positive word-of-mouth referrals.
KFC India's overall CSAT is 71%, a 14.2 percentage point increase year-over-year, showing improved customer satisfaction. Chhattisgarh leads with 92%, followed by Mizoram (90%) and Delhi (86%). CSAT dynamic data indicates slight fluctuations over the observed months.
Average check tracks spending per transaction, crucial for revenue analysis, pricing strategy, and understanding customer purchase behavior.
The overall average check for KFC India is INR 849.1, a 27.8% increase year-over-year, signaling higher spending per customer. Meghalaya and Nagaland lead with INR 1.1K. Dynamic data indicates fluctuations in average check over the months.
Outlet count indicates market reach and brand presence, reflecting expansion strategy and accessibility to consumers across regions.
KFC has a significant presence in India, with Karnataka having the highest number of outlets (162), followed by Tamil Nadu (132) and Maharashtra (119). This distribution showcases strategic focus on key regions.
Identifying key competitors through cross-visitation helps understand market dynamics and competitive positioning strategies.
The top competitors based on customer cross-visitation include Fouji Dhaba (10.38%), Hotel ARYAAS (10.35%), Aibaik (10.32%), Nellai Karupatti Coffee & Restaurant (10.08%), and Jogeshwari Misal & Bhel (9.21%). These brands attract a portion of KFC's customer base.
Traffic workload by hour uncovers peak operational times, enabling effective staffing and resource allocation to meet customer demand.
KFC in India experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest activity around 6:00 PM-8:00 PM. This data informs staffing and operational adjustments to manage peak demand efficiently.
Analyzing consumer segments by gender and generation informs targeted marketing, enabling tailored messaging and product positioning strategies.
KFC's consumer base shows a higher affinity among women (84 affinity index) and over-representation in men (105 affinity index), showing high engagements. Generation Z (116 affinity index) and Gen Y (101 affinity index) show over-representation, while Gen X (84 affinity index) are under-indexed.