Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the Dominican Republic and how they change over time
See what factors influence Wendy's performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the Dominican Republic
An analysis of Wendy's' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Wendy's, with a market performance percentile of 99 in the Dominican Republic's Cafe & Restaurants industry, is a leading brand. This position means Wendy's captures a significant portion of customer traffic. Performance peers in a similar percentile range include Jellyfish Restaurant, Lopesan Costa Bávaro Resort, Spa & Casino, Baskin-Robbins, Adrian Tropical, El Behique Buffet Restaurant, and Burger King, indicating strong competition at the top.
Customer satisfaction (CSAT) is crucial to gauge customer loyalty and identify areas for service improvement.
Wendy's overall customer satisfaction in the Dominican Republic is 61%, a decrease of 11.9 percentage points year-over-year. Distrito Nacional shows the highest CSAT at 65%, while La Altagracia has 56%. The downward trend suggests a need to address factors impacting customer experience, especially in La Altagracia.
Average check reflects customer spending habits and the perceived value of the brand's offerings.
The overall average check for Wendy's in the Dominican Republic is 855.9 DOP, an increase of 15.4% year-over-year. Santo Domingo leads with an average check of 953.7 DOP. The increase indicates customers are spending more per visit, potentially driven by price changes or changes in order composition.
Outlet count indicates brand's physical presence and accessibility to customers across different regions.
Wendy's has 13 outlets in Distrito Nacional, the most of any region in the Dominican Republic. La Altagracia has 5, while Santo Domingo and Santiago each have 2. Puerto Plata has 1. The concentration in Distrito Nacional suggests a strategic focus on the capital region.
Identifying competitors helps understand the competitive landscape and tailor strategies for market share.
The top competitors for Wendy's in the Dominican Republic, based on cross-visitation, are Little Caesars Pizza (12.96%), McDonald's (11.34%), Burger King (8.10%), KFC (7.29%), and Helados Bon (7.29%). This indicates that customers who visit Wendy's also frequently visit these other fast-food and dessert chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Wendy's in the Dominican Republic experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest traffic at 1:00 PM (60.29%). Traffic is lowest between 1:00 AM and 6:00 AM. This information is crucial for optimizing staffing levels and managing resources effectively throughout the day.
Analyzing consumer segments allows for targeted marketing strategies based on demographics and preferences.
Wendy's customer base in the Dominican Republic shows a high affinity for women (84%) and men (109%). Gen X (108%) and Gen Y (102%) also show over-representation. These affinity values suggest that Wendy's resonates particularly well with Gen X, Gen Y, and men.