Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Dominican Republic and how they change over time
See what factors influence McDonald's performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Dominican Republic
An analysis of McDonald's' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference, reflecting its share of foot traffic in the industry.
McDonald's holds a leading position with a market performance percentile of 99 in the Dominican Republic's Cafe & Restaurants industry. This indicates a strong competitive advantage. Performance peers within the same percentile range include CAMPUNO VILLA OLGA, Little Caesars Pizza, Helados Bon, KFC, El Behique Buffet Restaurant, and Baskin-Robbins.
Customer satisfaction (CSAT) is crucial as it directly impacts loyalty, repurchase rates, and brand advocacy, driving long-term business success.
Overall customer satisfaction for McDonald's in the Dominican Republic is 52%, a decrease of 14.9 percentage points year-over-year. San Pedro de Macorís shows the highest CSAT at 92%, while Puerto Plata has the lowest at 19%. This suggests significant regional variation in customer experience.
Average check reflects customer spending habits and pricing strategy effectiveness, influencing revenue and profitability for the brand.
The overall average check for McDonald's in the Dominican Republic is 822.3 DOP, down 2.5% year-over-year. Puerto Plata reports the highest average check at 1.1K DOP, while Distrito Nacional has the lowest at 726.1 DOP. No growth value was found.
Outlet count indicates brand's market presence and accessibility, influencing market share and revenue potential across different regions.
McDonald's has a total of 26 outlets in the Dominican Republic. Distrito Nacional has the highest number of outlets (10), indicating a strong presence in the capital. Several other regions have only one outlet each, suggesting potential for expansion.
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategies and market positioning efforts.
Little Caesars Pizza is the top competitor with a cross-visitation rate of 12.2%. Helados Bon (7.8%), KFC (7.0%), Wendy's (5.6%), and Taco Bell (4.8%) also show notable cross-visitation, indicating shared customer base and competitive overlap.
Traffic workload analysis optimizes staffing, resource allocation, and marketing efforts to match peak hours and customer demand efficiently.
Traffic workload for McDonald's in the Dominican Republic peaks between 18:00 and 20:00, with the highest workload at 64.11 during 19:00. The lowest traffic occurs between 2:00 and 5:00, suggesting off-peak hours for operational adjustments.
Understanding consumer segments informs marketing and positioning, tailoring strategies to resonate with key demographics for increased engagement.
McDonald's customers in the Dominican Republic show a higher affinity towards women (88%) than men (106%). Gen Y (127%) is more represented than Gen X (69%). This data suggests targeting marketing towards those segments.