Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Dominican Republic and how they change over time
See what factors influence Burger King performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Dominican Republic
An analysis of Burger King' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Burger King holds a leading position in the Dominican Republic's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1%. This reflects a strong market presence and high customer preference compared to competitors like Adrian Tropical, Pizza Hut, Lopesan Costa Bávaro Resort, Spa & Casino, Onno's, Wendy's, and Coctel del mar.
Customer satisfaction reflects brand perception. Tracking CSAT helps identify areas for improvement and strengthens customer loyalty.
Burger King's overall customer satisfaction in the Dominican Republic is 38%, a decrease of 3.7 percentage points year-over-year. Satisfaction varies by state, with Santiago at 83% (up 14.1pp) and La Altagracia at 20% (down 14.7pp). This indicates regional differences in customer experience that need to be addressed to improve overall CSAT.
Average check indicates customer spending. Monitoring this metric reveals pricing perception and revenue trends.
The average check for Burger King in the Dominican Republic is 807.2 DOP, a 6% decrease year-over-year. La Altagracia has the highest average check at 1.1K DOP, while Santo Domingo is at 607.1 DOP. This suggests differences in spending habits across regions, which may be influenced by factors like menu preferences or economic conditions.
Number of outlets shows market reach. A wide presence increases accessibility and revenue potential.
Burger King has a total of 25 outlets in the Dominican Republic. Santo Domingo and Distrito Nacional each have 9 outlets, representing the largest concentrations. La Altagracia has 2 outlets, while La Romana, La Vega, Puerto Plata, Duarte, and Santiago each have 1 outlet, indicating varying levels of market penetration across different regions.
Understanding competitors reveals market dynamics. Identifying top competitors informs strategic positioning.
Burger King's main competitors in the Dominican Republic are McDonald's (13.37% cross-visitation), Wendy's (11.63%), Little Caesars Pizza (8.72%), KFC (8.14%), and Helados Bon (6.98%). These brands are frequently visited by Burger King's customers, indicating significant overlap in customer base and highlighting the competitive landscape.
Traffic patterns guide resource allocation. Knowing peak hours optimizes staffing and inventory.
Traffic workload at Burger King in the Dominican Republic varies throughout the day. Peak traffic occurs between 12 PM and 8 PM, with the highest workload at 1 PM (62.25). Traffic is lowest between 1 AM and 6 AM. This data allows for optimizing staffing levels and resource allocation based on peak and off-peak hours.
Consumer segments drive targeted marketing. Understanding demographics allows personalized campaigns.
Among Burger King consumers in the Dominican Republic, Men are overrepresented (Affinity Index: 126), suggesting a high affinity. Both Gen X (87) and Gen Y (91) are underrepresented. These affinity indexes highlight the demographic strengths and weaknesses for targeted marketing efforts.