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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the Dominican Republic and how they change over time
See what factors influence Baskin-Robbins performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the Dominican Republic
An analysis of Baskin-Robbins' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, crucial for strategic decision-making.
Baskin-Robbins holds a leading market performance percentile of 99 in the Dominican Republic's Cafe & Restaurants industry, indicating high customer preference and a significant competitive advantage. Peers like Jellyfish Restaurant, El Behique Buffet Restaurant, Wendy's, KFC, Lopesan Costa Bávaro Resort, Spa & Casino, and Helados Bon share similar high-performance percentiles.
Outlet count shows brand reach, impacting accessibility, market presence, and potential revenue streams.
Baskin-Robbins has a total of 9 outlets in the Dominican Republic. The majority (6) are located in Distrito Nacional, with 1 outlet each in Santo Domingo, La Altagracia and Santiago. This distribution indicates a concentration of stores in the capital area.
Understanding competitors is vital for strategic positioning and gaining a competitive edge in the market.
Top competitors for Baskin-Robbins in the Dominican Republic, based on customer cross-visitation, include Burger King (8%), McDonald's (4%), Ferro Café (4%), Yao Asian Cuisine (4%), and Ostería del Capuccino (4%). This indicates a notable overlap in customer base with these brands.
Traffic workload highlights peak hours, enabling efficient staffing and resource allocation for optimal service.
Baskin-Robbins in the Dominican Republic experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 5 PM (61%) and 6 PM (62.30%). Traffic is minimal between 10 PM and 11 AM, so resource allocation for optimal customer experience.
Consumer segmentation allows for targeted marketing, tailoring strategies to specific demographics for higher engagement.
Women have a slightly lower affinity (98%) and Men have a higher affinity (101%) towards Baskin-Robbins. Gen X is overrepresented (115%), while Gen Y is underrepresented (60%), and Gen Z exhibits a very high affinity (397%). This indicates the brand particularly appeals to Gen Z consumers.