Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dodo Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dodo Pizza performance in the Russia and how they change over time
See what factors influence Dodo Pizza performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Dodo Pizza' competitors in the Russia
An analysis of Dodo Pizza' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants sector.
Dodo Pizza holds a leading position with a market performance percentile of 99 in Russia's Cafe & Restaurants sector. This indicates Dodo Pizza captures a significant portion of customer traffic relative to peers like Dyushes, Burger King, Khachapuriya, Zhishi Sushi, Tokio-City, and Sushi-Market.
Customer Satisfaction shows how well Dodo Pizza meets customer expectations, which is key to loyalty and positive word-of-mouth.
Dodo Pizza's overall customer satisfaction is 74%, a 13.1 percentage point increase year-over-year, showing improved customer experience. Satisfaction varies by region, with the North Caucasian Federal District at 91% and the Ural Federal District at 81%, indicating areas of strength. CSAT increased from 71.67% in April to 77.28% in June 2025.
Average Check is a key indicator of spending per customer, helping assess pricing strategy and customer value.
The average check varies regionally, with the Ural Federal District leading at 1.6K RUB. There was an increase from 1078.32 RUB in April 2025 to 1263.37 RUB in June 2025, but no year-over-year data available.
Number of Outlets indicates Dodo Pizza's market reach and presence, reflecting expansion and accessibility.
Dodo Pizza has a strong presence in Russia, led by the Central Federal District with 215 outlets. The Volga and Northwestern Federal Districts follow with 102 and 99 outlets, respectively, demonstrating a broad but regionally concentrated footprint.
Competitor analysis reveals key players Dodo Pizza shares customers with, informing strategic positioning.
Dodo Pizza's main competitors are Вкусно — и точка (cross visitation 16.13%) and KFC (11.83%), suggesting shared customers seeking fast food options. Burger King, Tanuki and Papa Johns Pizza have lower cross visitation rates.
Traffic Workload reveals peak hours, which ensures staffing and resource allocation to meet demand effectively.
Dodo Pizza experiences peak traffic workload between 11:00 and 20:00, with the highest activity around 17:00-18:00. This data informs staffing and resource allocation to meet customer demand during these peak hours.
Consumer Segments by Gender and Generation helps Dodo Pizza tailor marketing to engage key demographics effectively.
Dodo Pizza customers are predominantly Women (99% affinity index) and Men (101% affinity index). Gen Y are over-represented (155 affinity index) relative to the average consumer, indicating high engagement or interest, so Dodo Pizza can benefit by tailoring products and communications strategies to resonate with this specific demographic.