Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Viking Point is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Viking Point performance in the Poland and how they change over time
See what factors influence Viking Point performance in the Poland and how they change over time
Available by subscription
Available by subscription
An analysis of Viking Point' competitors in the Poland
An analysis of Viking Point' competitors in the Poland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Viking Point holds a market performance percentile of 96 in Poland's Cafe & Restaurants industry, indicating a leading position. This means Viking Point outperforms 96% of brands. Peers like Secret Room Gdańsk, Thai Thai Wrocław, Biały Piec, Karkonoska ZAPIEKANA KOWARY/KARPACZ, Pizzeria Nocna Miejscówka, and Aquarius share a similar high-performance tier.
CSAT reflects customer loyalty and brand perception, impacting retention and revenue. Tracking CSAT helps identify areas for service improvement.
Viking Point's overall CSAT is 73%, a decrease of 18.1 percentage points year-over-year. Masovian Voivodeship shows the highest CSAT at 86%, while Metropolis GZM and Lower Silesian Voivodeship show lower satisfaction levels at 69% and 61%, respectively. These regional differences suggest varied customer experiences.
Average check reveals spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and offerings.
The overall average check for Viking Point is 37.1 PLN, a 6.9% increase year-over-year. Masovian Voivodeship has an average check of 36.7 PLN. The monthly average check fluctuated, peaking at 42.5 PLN in April 2025 before decreasing to approximately 33.64 PLN in May and June.
Outlet count indicates brand reach and growth, impacting market presence and accessibility for customers.
Viking Point has a total of 15 outlets. The majority (5) are located in Masovian Voivodeship, followed by Podlaskie Voivodeship with 3 outlets. Several other regions, including Lublin, Holy Cross, Lesser Poland, Lower Silesian, Metropolis GZM, Pomeranian, Warmian-Masurian, and Subcarpathian Voivodeships each have 1 outlet.
Knowing competitors is crucial for strategic positioning and differentiation. Cross-visitation patterns highlight shared customer bases.
Viking Point's customers also frequently visit McDonald's (8.33% cross-visitation). Other popular choices include Żabka, Thali, GORĄCO POLECAM. SMAKI Z PIEKARNI, and Burger King, each with 5.56% cross-visitation. This indicates potential competition and customer preferences for these brands.
Traffic workload insights enable efficient staffing and resource allocation, optimizing service during peak hours.
Viking Point experiences peak traffic between 8:00 AM and 6:00 PM, with the highest workload around 3:00 PM (43.49). Traffic is minimal between 8:00 PM and 6:00 AM. These patterns help inform staffing and operational decisions to match customer demand.
Consumer segment analysis helps tailor marketing by understanding audience demographics and preferences, enhancing engagement and ROI.
Viking Point's customer base shows Women are over-represented (Affinity index 124), Men are under-represented (Affinity index 84). Among generations, Gen Z is highly over-represented (Affinity index 170), Gen Y is also over-represented (Affinity index 119), and Gen X is under-represented (Affinity index 43).