Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Poland and how they change over time
See what factors influence Burger King performance in the Poland and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Poland
An analysis of Burger King' competitors in the Poland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Poland has a Market Performance percentile of 99, which signifies a leading market position. This indicates that Burger King captures a significantly high share of customer traffic compared to its peers in the Cafe & Restaurants industry. Competitors like Zahir Kebab, Billy's American Restaurant, Bafra Kebab, GOŚCINIEC Polskie Pierogi, Pierogarnia Stary Młyn and Kebab Drwal are also in the top 1%.
CSAT provides insights into customer happiness, guiding improvements in service and product offerings to boost loyalty and brand reputation.
Burger King's overall customer satisfaction (CSAT) in Poland is 75%, a 2 percentage point increase year-over-year. Lublin Voivodeship shows the highest CSAT at 89%, while others like Masovian and Pomeranian Voivodeships exhibit CSAT scores above 80%. The CSAT trend ranged from 70.49 to 76.95 during the reporting period, indicating generally positive sentiment.
Average check is an important KPI, showing how much customers spend per visit and overall profitability of sales strategy and marketing.
The overall average check for Burger King in Poland is 42.4 PLN, up by 1.9% year-over-year. Lubusz Voivodeship has the highest average check at 60 PLN. The average check fluctuated between 41.07 PLN and 43.40 PLN during the measured months.
Outlet count indicates brand reach. Growth means expansion, while decline suggests contraction and potential market share changes.
Burger King has the most outlets in Masovian Voivodeship (13). Lesser Poland and Silesian Voivodeships each have 10 outlets. Lublin Voivodeship has the fewest outlets (2). No growth data available. The current distribution of outlets across voivodeships indicates Burger King's strategic focus areas within Poland.
Analyzing competitors is essential to see the business environment and improve business strategy based on other player strategies.
McDonald's (21.96%) and KFC (20.46%) are the top competitors based on cross-visitation data, indicating a significant overlap in customer base with Burger King. Żabka (6.68%), Pizza Hut (2.89%), and MAX Premium Burgers (2.05%) also attract Burger King's customers, but to a lesser extent.
Workload shows business at different times, which allows business to optimally allocate resources and manage staff effectively.
Burger King's traffic workload peaks between 11 AM and 7 PM, with the highest traffic around 3 PM (65.80). Traffic is minimal between midnight and 7 AM, indicating the need for staffing and resource allocation during peak hours to manage customer flow and service efficiency.
Understanding who customers are, helps business to target marketing efforts, personalize service, and tailor business to attract and retain customers.
Women show higher affinity (68%) compared to the average Burger King consumer, while Men are overrepresented (121%). Gen X is overrepresented (122%), while Gen Y (89%) and Gen Z (83%) are underrepresented, indicating that Burger King may need to adjust marketing strategies to better appeal to younger demographics.