Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Poland and how they change over time
See what factors influence McDonald's performance in the Poland and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Poland
An analysis of McDonald's' competitors in the Poland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the industry.
McDonald's in Poland holds a leading market position with a 99th percentile. This demonstrates a strong competitive advantage, indicating that McDonald's captures a significant portion of customer traffic compared to its peers like Żabka, KFC, Sphinx, BERLIN DÖNER KEBAP, Pizza Hut, and Da Grasso, which are also at the 99th percentile.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
McDonald's overall customer satisfaction in Poland is 44%, a decrease of 2.6 percentage points year-over-year. West Pomeranian Voivodeship shows the highest CSAT at 59% with an 8 percentage point increase. Podlaskie and Holy Cross Voivodeships experienced a decrease in satisfaction. CSAT peaked in June 2025 at 49.74.
Average check is crucial for assessing spending habits and revenue trends, guiding pricing and promotional strategies for revenue optimization.
The overall average check for McDonald's in Poland is 42.8 PLN, a 5.3% increase year-over-year. Opole Voivodeship leads with an average check of 46.7 PLN. The average check remained relatively stable between April and June 2025, fluctuating between 42.35 and 43.15 PLN.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue. Expansion strategies rely on outlet distribution data.
McDonald's has the highest number of outlets in Masovian Voivodeship (107), followed by Silesian Voivodeship (60) and Greater Poland Voivodeship (50). This distribution reflects the brand's strategic focus on regions with high population density and consumer demand, maximizing accessibility.
Competitive analysis identifies key rivals and customer overlaps, informing strategies to differentiate and capture market share effectively.
The top competitors for McDonald's in Poland, based on cross-visitation, are KFC (15.40%), Żabka (9.46%), Burger King (2.41%), Pizza Hut (1.78%), and Da Grasso (1.35%). These percentages show how often McDonald's customers also visit these establishments, revealing direct competition.
Traffic workload analysis by hour helps optimize staffing and resource allocation, ensuring efficient service during peak times for customer satisfaction.
Traffic workload at McDonald's in Poland peaks between 14:00 and 17:00, with the highest workload at 16:00 (69.12). The lowest traffic is between 03:00 and 05:00. This data enables McDonald's to efficiently manage staffing and resources during peak hours.
Understanding consumer demographics enables targeted marketing and product development, maximizing engagement and brand relevance for diverse groups.
McDonald's in Poland shows a higher affinity among women (76%), while men are over-indexed (116%). Gen X shows a higher affinity (129%), whereas Gen Y (90%) and Gen Z (68%) are under-indexed compared to the average consumer. This suggests stronger appeal to Gen X and men compared to other segments.