Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Usmania is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Usmania performance in the Pakistan and how they change over time
See what factors influence Usmania performance in the Pakistan and how they change over time
Available by subscription
Available by subscription
An analysis of Usmania' competitors in the Pakistan
An analysis of Usmania' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Usmania is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in Pakistan. This indicates a very strong market position relative to its competitors like Bar.B.Q Tonight, The Lost Tribe, Kababjees, Butt Karahi F-10, Zouq-E-Saeed Restaurant, and Junoon Restaurant, all of which also hold a 99 percentile.
Customer satisfaction is key, reflecting customer loyalty, influencing brand perception, and driving repeat business and positive word-of-mouth referrals.
Usmania's overall customer satisfaction is 77%, a 4.2 percentage point increase year-over-year. Balochistan shows the highest satisfaction (90%), followed by Khyber Pakhtunkhwa (80%). Sindh (75%) shows a decrease. The customer satisfaction was at it's highest in April 2025 at 78.38%, then dropped to 76% in June 2025.
Average check reveals customer spending habits, informing pricing strategies and menu optimization to maximize revenue per transaction.
The overall average check for Usmania is 2.5K PKR, an 8% decrease year-over-year. Khyber Pakhtunkhwa has the highest average check (3.6K PKR). Punjab has the lowest average check (2K PKR). The highest average check was in May 2025(2622.81 PKR), while the lowest was in June 2025(2289.22 PKR).
Outlet count indicates brand reach, influencing market coverage and accessibility to customers across different geographic regions.
Usmania has 31 outlets in Punjab, making it the region with the highest number of outlets. Sindh has 19 outlets, followed by Khyber Pakhtunkhwa with 11. Balochistan has 7 outlets. Islamabad Capital Territory has 2, and Azad Kashmir has 1 outlet.
Competitor analysis identifies key rivals, enabling strategic benchmarking and informed decision-making to gain a competitive edge in the market.
The top competitors for Usmania, based on cross-visitation, are KFC (10.79%), McDonald's (7.19%), Monal (5.04%), Savour Foods (5.04%), and Ginsoy (4.32%). This data shows where Usmania's customer base also frequents.
Traffic workload distribution helps optimize staffing and resource allocation, ensuring smooth operations during peak hours and efficient service.
Usmania experiences the highest traffic workload between 7 PM and 9 PM, peaking at 51.77% at 9 PM, with lighter traffic in the early morning hours. There is an increase in workload from 10 AM, peaking throughout afternoon.
Analyzing consumer segments informs targeted marketing and positioning strategies, improving customer engagement and brand relevance.
Women are overrepresented among Usmania's consumers. The Gen Z segment is also overrepresented, Gen Y are underrepresented.