Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Trung Nguyên Legend Café is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Trung Nguyên Legend Café performance in the Vietnam and how they change over time
See what factors influence Trung Nguyên Legend Café performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Trung Nguyên Legend Café' competitors in the Vietnam
An analysis of Trung Nguyên Legend Café' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength, reflecting customer preference and competitive standing within the Cafe & Restaurants industry.
Trung Nguyên Legend Café holds a leading market position with a 99th percentile rank. This signifies a strong competitive advantage, indicating that the brand captures a significant share of customer traffic in its industry. Performance peers include brands such as SPICY BOX GO! BARIA, ỐC TRỨNG MUỐI 6 - 92 Cao Văn Lầu, Bún Đậu Mắm Tôm - Làng Vòng, Woomaster - Trung Hoà, JINRO BBQ, and Hot & Cold, sharing the same leading market position.
CSAT measures happiness. It's key for spotting issues, boosting loyalty, and ensuring repeat visits by understanding customer experience.
Overall customer satisfaction (CSAT) for Trung Nguyên Legend Café is 82%, a decrease of 6.6 percentage points year-over-year. An Giang Province shows a significant increase in CSAT, up by 44.4 percentage points to 78%. The CSAT dynamic data shows fluctuations throughout the period, with a peak in June 2025 at 94.37% and a low in May 2025 at 62.07%.
Outlet count reflects brand reach. Tracking it aids expansion, market penetration, and competitive positioning within the Cafe & Restaurants sector.
Trung Nguyên Legend Café has multiple outlets. Thanh Hóa, Phú Thọ, Nghệ An, Quảng Ninh, and Bắc Ninh Provinces each have 2 outlets. Khánh Hòa, An Giang, Quảng Ngãi, Gia Lai and Quảng Trị Provinces each have 1 outlet. This distribution gives more insight into regional strategies.
Knowing who the rivals are helps in strategizing, gaining competitive advantages, and fulfilling customer demands by analyzing the market.
The top competitors for Trung Nguyên Legend Café, based on customer cross-visitation, are Highlands Coffee (12.5%), Phuc Long (7.95%), Trung Nguyên (6.82%), Katinat (6.82%), and Cộng Cà Phê (5.68%). This indicates the brands that share a customer base with Trung Nguyên Legend Café.
Understanding hourly traffic enables efficient staffing, reduces wait times, and enhances customer experience at Trung Nguyên Legend Café.
Traffic workload at Trung Nguyên Legend Café varies throughout the day, peaking between 9 AM and 11 AM. The highest workload is at 9 AM (56.55), gradually decreasing through the afternoon and evening. The lowest traffic occurs in the early morning hours.
Consumer segments inform targeted campaigns. Gender/generation insights help tailor experiences, boosting engagement and relevance for Trung Nguyên Legend Café.
Trung Nguyên Legend Café sees a higher affinity among women (Index 107) and Gen X (Index 174). Men (Index 96) and Gen Z (Index 47) are under-indexed. These affinity indexes show the brand appeals more to women and Gen X.