Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Trung Nguyên is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Trung Nguyên performance in the Vietnam and how they change over time
See what factors influence Trung Nguyên performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Trung Nguyên' competitors in the Vietnam
An analysis of Trung Nguyên' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength, and customer preference within the industry.
Trung Nguyên holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry in Vietnam. This percentile indicates a strong market share. Performance peers in adjacent percentile ranges include Huyen Huong Pho Restaurant, Trình Cà Phê, Tiệm gà Túk Túk, Panda Nguyễn Thị Thập, Mẹ Ỉn, and The Pizza Company.
CSAT reflects customer happiness. Tracking it helps improve service, loyalty, and brand reputation, crucial for sustained growth.
Overall customer satisfaction for Trung Nguyên is 83%, a decrease of 3.1 percentage points year-over-year. Đắk Lắk Province shows the highest CSAT at 95% with significant growth, while Cà Mau Province decreased to 90%. This data suggests areas needing improvement.
Average check indicates spending per customer. Monitoring trends helps optimize pricing strategies and increase revenue generation.
The overall average check for Trung Nguyên is 118K VND, a decrease of 21.1% year-over-year. Khánh Hòa Province reports an average check of 90K VND with no growth. The dynamic data shows a decline from 139247.31 VND in April to 78656.35 VND in June, indicating potentially concerning trends.
Outlet count indicates brand reach. Expansion can boost revenue and recognition, reflecting growth strategy and market presence.
Trung Nguyên has varying outlet counts across provinces. Cà Mau Province leads with 5 outlets. Khánh Hòa Province has 4. Several provinces including Đắk Lắk, Nghệ An, and others each have 1 outlet. This distribution shows potential for expansion in under-represented regions.
Identifying key competitors helps refine strategies, capture market share, and understand the competitive landscape for growth.
Top competitors for Trung Nguyên based on cross-visitation are Highlands Coffee (13.33%), Phuc Long (6.00%), Pizza 4P's (5.78%), Starbucks (3.78%), and Cộng Cà Phê (3.56%). Highlands Coffee sees the most customer overlap.
Traffic workload reveals peak hours, enabling resource allocation for optimal customer service and efficient operations.
Traffic workload for Trung Nguyên peaks between 9:00 and 10:00, reaching a high of 61.64. The early morning hours between 6:00 and 8:00 also experience high traffic. Lowest traffic is observed between midnight and 5:00. This indicates the need to staff up during peak hours.
Understanding consumer segments allows targeted marketing. Tailoring messages improves engagement, boosts loyalty, and drives revenue.
Among Trung Nguyên consumers, women are overrepresented (Affinity Index 85) compared to men (Affinity Index 110). Gen X shows a high affinity (Affinity Index 173), while Gen Z is under-indexed (Affinity Index 63), Gen Y is 104. Targeted strategies should consider these preferences.