Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tortilla is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tortilla performance in the United Kingdom and how they change over time
See what factors influence Tortilla performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Tortilla' competitors in the United Kingdom
An analysis of Tortilla' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, indicating competitive strength and customer preference.
Tortilla is a leading brand in the United Kingdom's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence and customer preference relative to competitors like Banana Tree, All Bar One, Treatz, Vapiano, Wendy's, and Jollibee, all positioned in the same percentile range.
CSAT is important to understand customer perception and improve product or service to enhance loyalty and retention.
Tortilla's overall customer satisfaction (CSAT) is 82%, a decrease of 4.3 percentage points year-over-year. CSAT varies by region, with Wales at 100%, Northern Ireland at 91%, England at 82%, and Scotland at 80%. While Wales and Northern Ireland show positive growth in CSAT, England and Scotland have declined.
The average check is the monetary value spent per customer and KPI to understand spending habits and optimize revenue.
Tortilla's overall average check is £13.70, a 1.5% increase year-over-year. Average check varies by region: Scotland has the highest at £15.00, followed by Northern Ireland (£13.90), England (£13.70), and Wales (£10.00). Only Scotland, Northern Ireland, and England data are available, and all show no growth.
Tracking the number of outlets is essential for understanding brand reach and expansion efforts within the market.
Tortilla has a total of 72 outlets in the United Kingdom. The majority are in England (65), followed by Scotland (4), Wales (2), and Northern Ireland (1). This distribution highlights England as Tortilla's primary market.
Identifying key competitors through cross-visitation analysis is crucial for strategic positioning and market share analysis.
The top competitors of Tortilla, based on customer cross-visitation, are McDonald's (6.05%), JD Wetherspoon (3.69%), Starbucks (2.36%), KFC (2.21%), and Nando's (2.21%). This indicates that customers who visit Tortilla also frequently visit these fast-food and casual dining establishments.
Traffic workload analysis helps to optimize staffing and resource allocation during peak hours.
Tortilla experiences peak traffic between 11 AM and 7 PM, with the highest workload at 1 PM (59.44%). Traffic is minimal during early morning hours, suggesting opportunities to focus on promotions or operational efficiency during off-peak times.
Consumer segments are important for targeted marketing and product development by understanding customer's needs and behavior.
Tortilla's customer base shows high affinity among women (99) and men (101) and is over-indexed with Gen Y (124) and Gen Z (142), indicating high engagement. Gen X consumers are under-indexed (69), suggesting an opportunity for targeted marketing efforts.