Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tony Roma's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tony Roma's performance in the United States and how they change over time
See what factors influence Tony Roma's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Tony Roma's' competitors in the United States
An analysis of Tony Roma's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Tony Roma's, with a market performance percentile of 99, is a leading brand. This high percentile indicates a strong market presence and significant customer preference compared to its peers like LOULOU, Pancake Café, Tacos Mexico, Flat Creek, Farm Burger, and The Pink Door.
Customer satisfaction (CSAT) indicates customer loyalty and brand perception, impacting long-term revenue and brand reputation.
Overall customer satisfaction for Tony Roma's is 58%, a decrease of 9.3 percentage points year-over-year. While Guam (79%) and California & Iowa (75%) show high CSAT, North Carolina (64%) and Nevada (48%) have lower satisfaction levels, suggesting areas for improvement. The CSAT dynamic shows fluctuation with value between 53.55 and 69.07.
Average check reflects customer spending per visit, crucial for revenue forecasting and menu optimization strategies.
The overall average check for Tony Roma's is $32.5, a decrease of 6.7% year-over-year. California has the highest average check ($39.4 USD), while North Carolina has one of the lowest ($32 USD). The average check dynamic shows some fluctuation with value between $28.46 and $38.54.
Number of outlets signifies brand reach and market penetration, influencing brand visibility and accessibility for consumers.
Tony Roma's has a varying number of outlets across the United States. States such as Florida, California, Colorado and Nevada have two outlets. While North Carolina, Guam, Montana, Iowa each have a single location.
Understanding key competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
McDonald's (12.95%) is the top competitor based on cross-visitation, followed by Olive Garden Italian Restaurant (6.47%), IHOP, In-N-Out Burger and Starbucks (5.04% each). This indicates Tony Roma's customers also frequent these establishments.
Traffic workload patterns reveal peak hours, enabling staffing and resource allocation to optimize customer service and operational efficiency.
Tony Roma's experiences peak traffic between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 18:00. Traffic is minimal during early morning hours. This data can inform staffing and marketing strategies.
Analyzing consumer segments by gender and generation enables targeted marketing and product development, enhancing customer engagement and brand relevance.
Tony Roma's customer base shows a high affinity among women (index 76) and men (index 120). The Gen X segment demonstrates high affinity with an index of 175, while Gen Y and Gen Z are under-indexed with 64 and 21, respectively.