Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tony Roma's is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Tony Roma's performance in the Malaysia and how they change over time
See what factors influence Tony Roma's performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Tony Roma's' competitors in the Malaysia
An analysis of Tony Roma's' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry in Malaysia.
Tony Roma's market performance is at the 98th percentile, indicating a leading position in Malaysia's Cafe & Restaurants industry. This high percentile reflects strong customer preference and a significant brand share compared to peers like Ticco TTDI, Arieni's Roti Jala, SoYoung Malaysia 濃い豆乳 - The Exchange TRX, Thai Geng Mookata (Kepong), Miker Signature and Solace Cafe, all at the 98th percentile.
Customer satisfaction (CSAT) reflects customer loyalty, affects brand reputation, and drives revenue growth in the Cafe & Restaurants sector.
Tony Roma's overall CSAT in Malaysia is 78%, a 5.9 percentage point increase year-over-year. CSAT varies by state: Selangor leads at 92% (up 44.9pp), followed by Malacca at 85% (up 5.4pp). Kuala Lumpur shows 74% (down 3.5pp), while Johor lags at 42% (down 24pp). The trend shows improvement from April to June 2025, indicating positive momentum in customer experience.
Average check indicates spending per customer, reflecting menu pricing strategy and customer purchasing behavior in Cafe & Restaurants.
Tony Roma's average check in Malaysia is 114.2 MYR, up 22.5% year-over-year. By state, Johor leads at 156.2 MYR, followed by Selangor (121.3 MYR) and Kuala Lumpur (111.8 MYR). Malacca has a significantly lower average check of 60 MYR. The trend increased from April to June 2025, driven by menu revisions or more add-on purchases.
Number of outlets indicates market penetration, brand presence, and growth strategy within Malaysia's Cafe & Restaurants industry.
Tony Roma's has 2 outlets each in Selangor and Kuala Lumpur, and 1 outlet each in Malacca and Johor. The distribution shows a balanced presence across key regions in Malaysia, and possible avenues for further expansion of outlets.
Competitor analysis reveals direct rivals and customer choices, impacting strategic positioning within Malaysia's Cafe & Restaurants sector.
Tony Roma's customers in Malaysia also visit KFC (8.70%), ZUS Coffee (5.80%), Manzanita Pâtisserie & Boulangerie (4.35%), TGI Fridays (4.35%) and Fuel Shack (4.35%). KFC shows the strongest cross-visitation, indicating it is a frequent alternative when customers do not chose Tony Roma's.
Traffic workload shows peak hours, indicating operational efficiency and resource allocation in Malaysia's Cafe & Restaurants.
Tony Roma's in Malaysia experiences peak traffic between 11:00 and 21:00, with the highest workload around 14:00 (66.04%). There is minimal to no activity between 22:00 and 9:00. Staffing and promotions should be optimized to cater for these peak periods.
Consumer demographics aid targeted marketing, enhancing engagement and brand resonance in Malaysia's Cafe & Restaurants sector.
Tony Roma's in Malaysia has a higher affinity with women (89) and men (108). The brand is overrepresented with Gen Y (127) and underrepresented with Gen X (33) and Gen Z (50). These demographic insights help to better target marketing and promotion campaigns for Tony Roma's.