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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tom N Toms Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tom N Toms Coffee performance in the South Korea and how they change over time
See what factors influence Tom N Toms Coffee performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Tom N Toms Coffee' competitors in the South Korea
An analysis of Tom N Toms Coffee' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Tom N Toms Coffee's market performance is at the 99th percentile, indicating a leading position. This signifies that the brand attracts more customers than 99% of its competitors, reflecting strong market presence. Performance peers in the same range include: 강남 곱, 온더밀스, 경성빵공장, 바오로차이나, 배떼기 곱창, Nukeunog.
Number of outlets reflects a brand's reach and market presence, directly influencing accessibility and brand visibility.
Tom N Toms Coffee has the most outlets in Gyeonggi (39), indicating a strong regional presence. Other key regions include South Jeolla and South Chungcheong (11 each). This distribution highlights the brand's strategic focus on specific regions within South Korea.
Identifying top competitors helps a brand understand the competitive landscape and refine its strategies.
The top competitors for Tom N Toms Coffee, based on cross-visitation, are Starbucks (19.70%), McDonald's (9.09%), Burger King (4.55%), and The Coffee Bean & Tea Leaf (3.03%). Starbucks has a significantly higher cross-visitation rate, indicating it is a primary alternative for Tom N Toms Coffee customers.
Analyzing traffic workload by hours helps optimize staffing and resource allocation.
Tom N Toms Coffee experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest activity around 1:00 PM (50.45%). Traffic is significantly lower in the early morning hours. This pattern suggests adjusting staffing levels to meet the midday and afternoon demand.
Understanding consumer segments allows for targeted marketing and customized product offerings.
Tom N Toms Coffee shows high affinity with women (79%), although under-indexed relative to men (113%). Gen X (184%) is over-represented, while Gen Y (70%) and Gen Z (60%) are under-indexed. This indicates a stronger connection with women and Gen X consumers. Marketing efforts might benefit from focusing on these groups.