Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tierra Querida is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tierra Querida performance in the Colombia and how they change over time
See what factors influence Tierra Querida performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Tierra Querida' competitors in the Colombia
An analysis of Tierra Querida' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's foot traffic share, showing its competitive strength and customer preference.
Tierra Querida holds a leading market performance with a percentile of 99, placing it in the top 1% of brands in Colombia's Cafe & Restaurants industry. This indicates a strong competitive position and significant customer preference compared to peers like Sazón Caribe restaurant, Storia D'amore, BBC, La patada fútbol y café., Delirio Exquisito, and Rodizio San Fernando, all at the same percentile.
CSAT reflects customer happiness, directly impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
Tierra Querida's overall customer satisfaction (CSAT) is 71%, up by 1.8 percentage points year-over-year, indicating improved customer sentiment. Regional CSAT varies, with RAP Eje Cafetero at 86% and RAP del Agua y la Montaña at 69%. The trend shows fluctuations in CSAT between April and June 2025.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing power.
Tierra Querida's overall average check is 28.5K COP, a 3.4% increase year-over-year, suggesting customers are spending more per visit. Average check varies by region, with RAP del Agua y la Montaña at 29.6K COP and RAP Eje Cafetero at 24.6K COP. The trend shows fluctuations in average check between April and June 2025.
Outlet count indicates brand reach and market presence. Tracking outlet distribution informs expansion and coverage strategies.
Tierra Querida has 41 outlets. The majority (31) are located in RAP del Agua y la Montaña, while RAP Eje Cafetero has 4, RAP Pacífico has 3, RAP (Especial) Central has 2, and RAP Caribe has 1. This highlights a concentration of outlets in the RAP del Agua y la Montaña region.
Competitor analysis identifies key rivals and customer overlap, guiding strategic positioning and marketing efforts.
Tierra Querida's top competitors, based on customer cross-visitation, are Frisby (5.10%), Crepes & Waffles (3.82%), Pigasus (3.18%), La Miguería (2.87%), and Domino's Pizza (2.55%). These brands share a portion of Tierra Querida's customer base, highlighting direct competition in the Cafe & Restaurants industry.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation for better service.
Tierra Querida experiences peak traffic workload between 17:00 and 21:00, with the highest traffic at 20:00 (55.57%). The lowest traffic occurs between 01:00 and 06:00. This data suggests optimal staffing and resource allocation should focus on the evening peak hours to maximize customer service.
Understanding consumer segments allows for tailored marketing, improving engagement and brand resonance with different groups.
Tierra Querida's consumer base shows a higher affinity among women (75%) and men (116%) compared to the average. Gen X (142%) and Gen Y (108%) also show higher affinity. This suggests focused marketing strategies catering to the preferences and needs of these demographics may be effective.