Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Thong Kee Cafe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Thong Kee Cafe performance in the Malaysia and how they change over time
See what factors influence Thong Kee Cafe performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Thong Kee Cafe' competitors in the Malaysia
An analysis of Thong Kee Cafe' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe and restaurant industry.
Thong Kee Cafe's MARKET PERFORMANCE is in the top 1% in Malaysia's Cafe & Restaurants industry, indicating a leading position. This high percentile reflects strong market share and customer preference compared to peers like Yugen Bisutoro, Steam Era Genting Seafood Restaurant @ 蒸时代 云顶, Sushi Tie HQ, O'Briens Irish Sandwich Cafe, Sushi Tie Bintulu, and Goobne Chicken, who are also in similar percentile ranges.
Customer satisfaction (CSAT) reflects customer loyalty and is a key indicator of brand health and potential for repeat business and positive word-of-mouth.
Thong Kee Cafe's overall customer satisfaction is 64%, a 9.9 percentage point increase year-over-year. CSAT varies by state: Pahang leads at 92%, followed by Selangor (65%) and Kuala Lumpur (60%). The increase shows improved customer sentiment and service quality.
Average check reveals customer spending habits and contributes to revenue. Tracking this metric identifies opportunities for upselling and menu optimization.
The overall average check for Thong Kee Cafe is MYR 19.3, a 6.5% increase year-over-year. Pahang has the highest average check at MYR 32.1, while Kuala Lumpur is MYR 20.7 and Selangor is MYR 15.6. The rise shows increased spending per customer.
Outlet count indicates brand reach and expansion efforts. It reflects market penetration and accessibility to customers across different locations.
Thong Kee Cafe has a total of 12 outlets. Selangor has the highest number of outlets (6), followed by Kuala Lumpur (5), and Pahang (1). The distribution shows Selangor as a key market, while Pahang has fewer locations.
Competitor analysis reveals key players attracting similar customer base, which helps inform strategic positioning and identify competitive advantages.
Top competitors for Thong Kee Cafe include McDonald's (6.29% cross-visitation), Nando's (6.00%), Grumpy Bagels (5.71%), Shuyi (5.43%), and illy Caffè (5.14%). These brands attract a portion of Thong Kee Cafe's customers, highlighting shared audience interests.
Traffic workload analysis by hour helps optimize staffing, manage resources, and tailor service to meet peak customer demand effectively.
Thong Kee Cafe experiences peak traffic between 7 AM and 1 PM, with the highest workload at 12 PM (71.54%). Traffic significantly decreases after 3 PM. These patterns indicate breakfast and lunch are peak times, requiring focused resource allocation.
Understanding consumer segments allows for tailored marketing strategies, product development, and service enhancements to resonate with key demographics.
Thong Kee Cafe's customer base is significantly skewed towards women (affinity index 73), indicating a high affinity. Men are overrepresented with affinity index 119. Among generations, Gen X and Gen Y has a higher affinity (113 and 104 respectively) compared to Gen Z (91).