Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
O'Briens Irish Sandwich Cafe is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence O'Briens Irish Sandwich Cafe performance in the Malaysia and how they change over time
See what factors influence O'Briens Irish Sandwich Cafe performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of O'Briens Irish Sandwich Cafe' competitors in the Malaysia
An analysis of O'Briens Irish Sandwich Cafe' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
O'Briens Irish Sandwich Cafe holds a leading position in Malaysia's Cafe & Restaurants industry with a market performance percentile of 99. This indicates the brand captures a significant share of customer traffic compared to its peers. The performance peers in the same percentile include Yugen Bisutoro, Sushi Tie Bintulu, Goobne Chicken, Thong Kee Cafe, YGF MALATANG @IOI CITY, and Steam Era Genting Seafood Restaurant @ 蒸时代 云顶.
CSAT reflects customer contentment, directly impacting loyalty and brand advocacy, thus informing service and product improvements.
O'Briens Irish Sandwich Cafe demonstrates strong customer satisfaction in Malaysia, with an overall CSAT score of 86%, a 7.1 percentage point increase year-over-year. Customer satisfaction varies across states, with Pahang showing the highest CSAT at 97%, followed by Selangor at 89%. Kuala Lumpur has a lower CSAT of 70%. The dynamic CSAT data indicates fluctuating but generally high satisfaction levels from April to June 2025.
Average check reveals spending habits and pricing effectiveness, guiding menu optimization and promotional strategies.
The overall average check for O'Briens Irish Sandwich Cafe in Malaysia is 32.7 MYR, reflecting a 4.1% decrease year-over-year. Selangor has the highest average check at 33.3 MYR, while Kuala Lumpur's is 31.9 MYR, and Pahang's is 30 MYR. Dynamic data shows average check values fluctuating between approximately 27.86 MYR and 34.56 MYR from April to June 2025.
Outlet count indicates brand reach and expansion, influencing market presence and customer accessibility.
O'Briens Irish Sandwich Cafe has a total of 32 outlets across Malaysia. Kuala Lumpur has the highest number of outlets (14), followed by Selangor (11). Johor and Pahang each have 2 outlets, while Penang, Negeri Sembilan and Kelantan each have 1 outlet. This distribution shows a concentration of outlets in key urban areas.
Competitor analysis highlights market rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for O'Briens Irish Sandwich Cafe in Malaysia, based on cross-visitation data, are Tea & Toast SJMC (34.04%), Nasi Lemak Burung Hantu SS15 (31.91%), Upstairs Café (29.79%), Bagus-Lah! Cafe (26.81%), and Jibby By The Park (26.38%). This indicates customers who visit O'Briens also frequently visit these establishments.
Traffic workload by hour optimizes staffing and resource allocation, enhancing service efficiency and customer experience.
Traffic workload at O'Briens Irish Sandwich Cafe in Malaysia peaks between 10 AM and 4 PM (HOD 10-16), with the highest traffic around 3 PM (HOD 15). The lowest traffic occurs during the early morning hours (2 AM to 4 AM), with virtually no activity. This data can inform staffing and operational decisions to match customer demand.
Segment analysis tailors marketing and product offerings, maximizing engagement and resonance with target consumer groups.
Women (126 affinity index) and Gen X (128 affinity index) show high affinity for O'Briens. Men (82 affinity index) and Gen Z (75 affinity index) are under-indexed relative to the average consumer. This indicates opportunities for targeted campaigns to broaden appeal.