Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Soup Spoon is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence The Soup Spoon performance in the Singapore and how they change over time
See what factors influence The Soup Spoon performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of The Soup Spoon' competitors in the Singapore
An analysis of The Soup Spoon' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Soup Spoon has a MARKET PERFORMANCE percentile of 98, indicating a leading position. This means the brand captures a significant share of customer visits compared to peers like Tea Time (茶侍), The Ramen Stall, Noodle Star K 누들스타 케이 @ Tanjong Pagar, Hom Aroy Thai Food (Coronation Plaza), I Love, and Miam Miam French Japanese Cafe Kitchen, all positioned at the same percentile.
Identifying top competitors based on cross-visitation reveals direct market rivals and shared customer base, crucial for strategic positioning and competitive offers.
The top competitors for The Soup Spoon, based on cross-visitation, are Starbucks (6.74%), McDonald's (5.62%), Poulet (5.62%), Sanook Kitchen (4.49%), and KFC (3.37%). This indicates that customers who visit The Soup Spoon also frequently visit these brands.
Understanding traffic workload by hour helps optimize staffing and resource allocation, ensuring efficient service and minimizing wait times during peak hours.
The Soup Spoon experiences peak traffic workload between 18:00 and 19:00 (64.18% and 66.19% respectively). Traffic begins increasing at 10:00, peaks in the evening, and significantly decreases after 21:00. There is no traffic workload between 0:00 and 9:00 and after 21:00.
Analyzing consumer segments by gender and generation helps tailor marketing, improve product offerings, and create targeted experiences, driving engagement and loyalty.
Women are overrepresented (109 affinity index) among The Soup Spoon's customers, whereas Men are underrepresented (94 affinity index). Gen X is highly overrepresented (220 affinity index), indicating a high affinity, while Gen Y (76 affinity index) and Gen Z (91 affinity index) are underrepresented.