Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Chopped Leaf is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Chopped Leaf performance in the Canada and how they change over time
See what factors influence The Chopped Leaf performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of The Chopped Leaf' competitors in the Canada
An analysis of The Chopped Leaf' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference within the Cafe & Restaurants industry.
The Chopped Leaf holds a leading market position with a 99th percentile ranking. This indicates strong competitive performance, suggesting a high degree of customer preference. Performance peers in a similar range include Oh Bombay, Rosie's Burgers, Schwartz's Deli, 3 Amigos, National Sweets and Restaurant, and Kebab On Fire, reflecting a competitive landscape.
Customer satisfaction (CSAT) reflects customer loyalty and experience, directly influencing brand perception, repeat business, and overall financial health.
The Chopped Leaf's overall customer satisfaction is 77%, a decrease of 5.2 percentage points year-over-year. Nova Scotia shows the highest CSAT at 93% with a 4pp increase, while Ontario exhibits a significant decrease of 11.5pp. This suggests regional variations in customer experience that warrant further investigation and tailored strategies to improve satisfaction in underperforming areas.
Average check (transaction value) highlights spending habits, reflecting pricing strategy effectiveness and customer purchasing power.
The Chopped Leaf's overall average check is 21.6 CAD, a 4.1% increase year-over-year. Alberta has the highest average check at 22.3 CAD. Nova Scotia has the lowest average check at 19.6 CAD. The increase suggests successful pricing strategies or customers buying more per transaction.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and potential revenue streams.
The Chopped Leaf has a significant presence in Canada, with 56 outlets in Alberta, 36 in British Columbia, 14 in Ontario, 9 in Saskatchewan, 2 in Manitoba and 1 in Nova Scotia. The distribution reflects strategic focus on specific provinces, with Alberta having the highest concentration.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate the brand effectively.
The Chopped Leaf's main competitors based on cross-visitation are Tim Hortons (11.59%), McDonald's (8.61%), Starbucks (6.29%), A&W Canada (5.30%), and Boston Pizza (4.64%). These brands represent the primary options considered by The Chopped Leaf's customer base.
Traffic workload indicates peak hours, which is essential for staffing, inventory, and optimizing customer service during busiest times.
The Chopped Leaf experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest traffic around 1:00 PM (60.28%). Traffic is minimal between midnight and 8:00 AM. This distribution helps optimize resource allocation, ensuring sufficient staff and inventory during peak hours.
Understanding consumer segments is crucial for tailoring marketing to specific demographics, boosting engagement and brand relevance.
The Chopped Leaf's consumer base shows an overrepresentation of women (affinity index 124) and Gen X (affinity index 138), indicating a high affinity towards the brand, while men (affinity index 84), Gen Y (affinity index 95), and Gen Z (affinity index 76) are underrepresented, suggesting opportunities for targeted engagement.