Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
TGI Fridays is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence TGI Fridays performance in the Saudi Arabia and how they change over time
See what factors influence TGI Fridays performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of TGI Fridays' competitors in the Saudi Arabia
An analysis of TGI Fridays' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
TGI Fridays in Saudi Arabia holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong market presence relative to its peers. Performance peers within the same range include Asyakh Resturant, Papa Johns, The Cheesecake Factory, Meez, حاشيكم, and Saruja Restaurant.
Customer satisfaction (CSAT) is vital for brand loyalty and growth. Tracking it helps understand customer sentiment and identify areas for service improvement.
TGI Fridays exhibits a high overall customer satisfaction at 91%, although it experienced a decrease of 2.2 percentage points year-over-year. The Eastern Province shows the highest CSAT at 95%, while the Medina Province records the lowest at 88%. Understanding regional variations can help focus improvement efforts.
Average check (transaction value) indicates spending per customer. Monitoring this helps assess pricing strategies and customer purchasing behavior.
The overall average check for TGI Fridays is 164.5 SAR, reflecting a slight decrease of 0.3% year-over-year. The Makkah Region has the highest average check at 177 SAR. The Riyadh Region average check is 155 SAR and Eastern Province average check is 151.3 SAR. Analyzing regional differences can guide menu and promotional adaptations.
Number of outlets indicates market reach and brand presence. Tracking this reveals expansion strategies and geographic distribution.
TGI Fridays has 14 outlets in Saudi Arabia, with the majority (6) located in the Riyadh Region. Makkah Region has 4 outlets, Eastern Province has 2 outlets, and Tabuk and Medina Provinces each have 1 outlet. Understanding outlet distribution helps in strategic placement and market coverage decisions.
Identifying key competitors by cross-visitation helps refine marketing strategies and understand customer preferences across brands.
The top competitors for TGI Fridays based on customer cross-visitation are KFC (6.01%), Dunkin' (5.78%), Al Baik (5.67%), McDonald's (5.67%), and Kudu (3.63%). Understanding these competitive relationships informs targeted marketing and positioning strategies.
Analyzing traffic workload by hour reveals peak times and helps optimize staffing and resource allocation for better customer service.
TGI Fridays experiences peak traffic workload between 6 PM (18:00) and 11 PM (23:00), with the highest workload at 68.87% at 11 PM. Traffic is minimal between 3 AM and 10 AM. This data informs staffing and promotional strategies tailored to peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies to maximize engagement.
TGI Fridays' customer base shows a higher affinity among women (109 index) compared to men (96 index). Gen Z shows very high affinity(271 index) and Gen Y also high affinity (116 index). Tailoring marketing to appeal to these segments can enhance customer engagement and loyalty.