Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Texas Chicken performance in the Indonesia and how they change over time
See what factors influence Texas Chicken performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Texas Chicken' competitors in the Indonesia
An analysis of Texas Chicken' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Texas Chicken holds a leading market performance percentile of 99 in Indonesia, placing it in the top 1% of brands in the Cafe & Restaurants industry. This indicates strong competitive positioning, suggesting higher customer preference compared to peers like Bakso Malang Cak Min, RAITO-Ya, Sushi Toku, Balista Sushi & Tea - Cimahi Amir Machmud, ISHIGAMAYA Hamburg & Steak, and Seblak prasmanan Almeera asli Bandung, all positioned at the 99th percentile.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT typically drives increased revenue and positive word-of-mouth.
Texas Chicken in Indonesia demonstrates a strong customer satisfaction level, with an overall CSAT score of 88%, up 7.8 percentage points year-over-year. Sumatra shows a CSAT of 100%, a 33.3 percentage points increase, while Java has 84% CSAT with a 3.5 percentage points increase. The CSAT score decreased between April and June 2025, dropping from 93.13 to 68.89.
Average Check (transaction value) indicates spending per customer, vital for revenue analysis. Increases suggest higher customer spending or effective upselling.
The average check for Texas Chicken in Indonesia is 79.6K IDR, a 30.3% increase year-over-year, which means that on average customers are spending more money in Texas Chicken. Sumatra has an average check of 114.9K IDR, while Java's average check is 56.5K IDR. Average check decreased between April and June 2025, dropping from 98684.21 to 28315.58 IDR.
Number of Outlets reflects brand's presence and expansion. A larger outlet network typically indicates broader market reach and higher brand visibility.
Texas Chicken has a total of 20 outlets in Indonesia. Java has the highest number of outlets with 12, while Sumatra and Sulawesi each have 4 outlets. The distribution indicates a stronger presence in Java compared to other regions.
Competitor analysis reveals top brands competing for customer attention. Identifying overlapping customer bases enables targeted strategies to enhance market share.
Top competitors for Texas Chicken in Indonesia based on cross-visitation are KFC (12.24%), Richeese Factory (8.16%), Burger King (8.16%), McDonald's (8.16%), and Pizza Hut (7.14%). This shows customers who visit Texas Chicken also frequent these fast-food chains.
Understanding traffic workload by hours helps optimize staffing and resource allocation. Identifying peak hours ensures efficient service and maximizes revenue potential.
Texas Chicken in Indonesia experiences peak traffic workload between 10:00 and 21:00, with the highest workload occurring around 13:00 (55.83). Traffic is minimal between 0:00 and 7:00, indicating that the stores are possibly closed during these hours. These insights enable optimized scheduling and resource management.
Analyzing consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and maximizes marketing ROI.
Texas Chicken's customer base in Indonesia shows a high affinity among women (127 Index), indicating they are overrepresented compared to the average consumer. Among generations, Gen X (127 Index) and Gen Z (119 Index) exhibit strong affinity, suggesting they are more likely to engage with the brand, while Gen Y shows a lower affinity with 90 index.