Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Texas Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Texas Chicken performance in the United Arab Emirates and how they change over time
See what factors influence Texas Chicken performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of Texas Chicken' competitors in the United Arab Emirates
An analysis of Texas Chicken' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Texas Chicken holds a leading position with a market performance percentile of 99 in the United Arab Emirates. This indicates a strong market standing relative to competitors like Pili Pili BBQ House Restaurant, Al Khayma Heritage Restaurant, Ritual Cafe, Jollibee, Kimuraya Authentic Japanese Restaurant, and Pickl, all positioned at the 99th percentile.
Customer Satisfaction reflects brand perception and loyalty, impacting retention and future revenue. High CSAT scores correlate with repeat business.
Texas Chicken's overall customer satisfaction (CSAT) is 81%, a decrease of 11.6 percentage points year-over-year. Fujairah and Ajman Emirates show high CSAT at 97%, while Abu Dhabi Emirate has a lower CSAT of 86%. The trend from April to June 2025 shows fluctuating CSAT, ending at 79.77%.
Average check tracks customer spending per visit, influencing revenue forecasts and profitability. Monitoring this KPI helps optimize pricing strategies.
The overall average check for Texas Chicken is 82.2 AED, a decrease of 7.7% year-over-year. Umm al-Quwain has the highest average check at 191.7 AED, while Abu Dhabi Emirate has the lowest at 64.8 AED. The average check fluctuated between April and June 2025, ending at 79.89 AED.
Outlet count indicates brand reach and expansion. Growth in outlet numbers reflects investment and market penetration strategy effectiveness.
Texas Chicken has 18 outlets in Dubai, representing the largest concentration in the United Arab Emirates. Abu Dhabi Emirate follows with 13 outlets. Other Emirates have fewer outlets: Sharjah (7), Ajman (2), Ras al-Khaimah (2), Fujairah (2) and Umm al-Quwain (1).
Identifying key competitors helps refine strategies, positioning, and promotions. This analysis reveals shared customers and market dynamics.
The top competitors for Texas Chicken, based on cross-visitation, are Burger King (17.41%), McDonald's (7.59%), KFC (5.06%), Pizza Hut (4.27%), and Al Baik (4.27%). These brands attract a significant portion of Texas Chicken's customer base.
Traffic workload insights enable optimal staffing and resource allocation. Understanding peak hours maximizes service efficiency and customer satisfaction.
Texas Chicken experiences the highest traffic workload between 18:00 and 23:00, peaking at 60.13% at 22:00. The lowest traffic workload occurs between 4:00 and 9:00, indicating the need for adjusted operational strategies during these hours.
Understanding consumer demographics allows tailored marketing. This ensures relevant messaging, improving engagement and ROI by gender and generation.
Texas Chicken's consumer base shows Women segment is at 54% affinity index with -45.80 delta, while Men segment are over-represented with an affinity index of 126% and 25.93 delta. Gen X index is 83% with -16.79 delta, Gen Y has an index of 108% with 8.10 delta, and Gen Z an index of 95% and -5.50 delta.