Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the United Arab Emirates and how they change over time
See what factors influence McDonald's performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the United Arab Emirates
An analysis of McDonald's' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in the UAE holds a leading market position at the 99th percentile, indicating a strong competitive advantage. Competitors like Burger King, Nando's, Pizza Hut, India Palace Restaurant, KFC and Allo Beirut are performing at the same level.
Customer satisfaction is crucial as it directly impacts brand loyalty, repurchase rates, and overall business success. It reflects the quality of customer experience.
McDonald's overall customer satisfaction in the UAE is 60%, a decrease of 6.6 percentage points year-over-year. Dubai shows the highest satisfaction at 66%, while Umm al-Quwain and Sharjah Emirate report the lowest at 56%. This data indicates a need to focus on improving customer experience, particularly in regions with lower satisfaction scores.
Average check tracks the amount customers spend per visit. It shows pricing strategy effectiveness and customers' spending habits, impacting revenue growth.
The overall average check for McDonald's in the UAE is 66.1 AED, a decrease of 0.8% year-over-year. Abu Dhabi Emirate has the highest average check at 77.5 AED, while Fujairah Emirate has the lowest at 61.8 AED. This indicates regional variations in spending habits.
Outlet count indicates brand reach. More outlets can translate to higher accessibility, market coverage, and potential revenue generation.
McDonald's has the most outlets in Dubai (100), followed by Abu Dhabi Emirate (64). Umm al-Quwain has the fewest outlets (2), indicating a limited presence. This geographic distribution affects market penetration and service availability across the UAE.
Competitor analysis helps understand the competitive landscape, identify threats and opportunities, and refine strategies for market share and differentiation.
KFC is the most frequently cross-visited brand by McDonald's customers (12.09%), followed by Burger King (7.90%) and Starbucks (7.66%). Pizza Hut (4.64%) and Hardee's (4.29%) also show notable cross-visitation. These brands represent McDonald's primary competitors for customer loyalty in the UAE.
Understanding peak traffic hours optimizes staffing, inventory, and promotions to enhance customer experience and maximize revenue during busy periods.
McDonald's in the UAE experiences peak traffic workload between 18:00 and 22:00, with the highest activity at 21:00 (65.85%). The lowest traffic workload occurs between 3:00 and 5:00. This data helps optimize resource allocation.
Understanding consumer segments by Gender and Generation helps with targeted marketing, product development, and personalized experiences for optimal engagement.
McDonald's customer base in the UAE shows a higher affinity among men (Index 126) compared to women (Index 54). Gen X (Index 134) shows a higher affinity compared to Gen Y (Index 96) and Gen Z (Index 67). This indicates opportunities for tailored marketing.