Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pickl is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pickl performance in the United Arab Emirates and how they change over time
See what factors influence Pickl performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of Pickl' competitors in the United Arab Emirates
An analysis of Pickl' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Pickl holds a leading position with a percentile of 99, placing it in the top 1% of brands in the UAE's Cafe & Restaurants industry. This high percentile indicates strong market presence and customer preference compared to peers like Al Mashawi Al Halaby, Al Khayma Heritage Restaurant, Wingstop, Pili Pili BBQ House Restaurant, P.F. Chang's and Texas Chicken, which share a similar percentile range.
Customer satisfaction reflects loyalty, influencing retention and brand advocacy, vital for sustainable growth.
Pickl's overall customer satisfaction is high at 94%, a 2.1 percentage point increase year-over-year. Ras al-Khaimah shows the highest satisfaction at 98%, while Abu Dhabi Emirate shows the lowest at 91%. Customer satisfaction saw fluctuations between April and June 2025, peaking at 94.63% in June.
Average check reflects spending per customer, crucial for revenue and profitability analysis.
Pickl's overall average check is 109.7 AED, a 1.1% increase year-over-year. Abu Dhabi Emirate has the highest average check at 116.4 AED, while Dubai has the lowest at 105.1 AED. The average check varied between April and June 2025, peaking at 114.81 AED in June.
Outlet count indicates market reach and brand accessibility, driving revenue potential.
Pickl has a total of 14 outlets in the UAE. Dubai has the most outlets with 8, followed by Abu Dhabi Emirate with 3, Sharjah Emirate with 2, and Ras al-Khaimah with 1. This distribution indicates a strong presence in Dubai, with expansion into other Emirates.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Pickl's top competitors, based on cross-visitation, are KFC (4.93%), McDonald's (4.54%), Allo Beirut (3.16%), Burger King (2.76%), and Starbucks (2.76%). This indicates that customers who visit Pickl also frequent these fast-food and cafe chains, highlighting direct competition for customer traffic.
Traffic workload identifies peak hours, enabling efficient staffing and resource allocation.
Pickl experiences peak traffic between 6 PM and 9 PM, with the highest workload at 60.37% at 9 PM. Traffic is lowest between 4 AM and 7 AM. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Consumer segments guide targeted marketing and product strategies, optimizing engagement and ROI.
Pickl's consumer base shows a higher affinity towards women (95) compared to men (103). Gen X shows high affinity (168), Gen Y moderate affinity (93), while Gen Z is under-indexed (36). This suggests targeted marketing should focus on Gen X and women to leverage their affinity.