Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tapa King is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Tapa King performance in the Philippines and how they change over time
See what factors influence Tapa King performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Tapa King' competitors in the Philippines
An analysis of Tapa King' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference in the industry, showing its share of foot traffic.
Tapa King is a leading brand, positioned in the top 2% (98th percentile). This indicates a strong market standing, reflecting high customer preference compared to peers like Italianni's - U.P. Town Center, BOK Korean Fried Chicken, Jin Joo Korean Grill, OVERGROWN Café & Bar, 과일가게 더달다 세부(과일배달, FRUITS STORE THE DALDA), and Meokbang Korean grill house, which share the same percentile.
Customer satisfaction (CSAT) indicates brand perception, loyalty, and service quality, impacting revenue and growth.
Tapa King's overall CSAT is 55%, a decrease of 8.7 percentage points year-over-year. Regional data shows Calabarzon with high satisfaction (82%) and growth, while Metro Manila's satisfaction is lower (44%) with a significant decrease. The CSAT trend from April to June 2025 shows fluctuation, peaking in June. This indicates a need to address declining satisfaction, especially in Metro Manila.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer value.
The overall average check for Tapa King is PHP 483.3, up 20.8% year-over-year. Metro Manila has a higher average check (PHP 535.1) than Calabarzon (PHP 375). The average check fluctuated between April and June 2025, peaking in April. This highlights regional differences and spending habits, suggesting adjustments to menu offerings or pricing strategies could further boost revenue.
Outlet count indicates market reach and brand presence, driving accessibility and revenue potential.
Tapa King has 33 outlets in Metro Manila, representing the largest concentration. Calabarzon and Central Luzon each have 6 outlets, while Ilocos Region has 3. Central Visayas, Zamboanga Peninsula, and Davao Region each have 1 outlet. This distribution highlights Metro Manila as the core market, suggesting opportunities for expansion in under-represented regions.
Competitor analysis reveals market dynamics, customer preferences, and competitive threats, informing strategic positioning.
Tapa King's top competitors based on customer cross-visitation are Jollibee (23.68%), McDonald's (18.42%), Starbucks (13.16%), Burger King (10.53%), and AM Diner (7.89%). This indicates significant overlap in customer base, suggesting Tapa King's competitive strategy should focus on differentiating its offerings and enhancing customer loyalty to retain market share against these popular brands.
Traffic workload reveals peak hours, informing staffing, marketing, and resource allocation for efficiency.
Tapa King experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest activity around 6:00 PM. The early morning hours (12:00 AM to 5:00 AM) show the lowest traffic. This data suggests optimizing staffing during peak hours and potentially adjusting marketing efforts to drive traffic during off-peak times.
Understanding consumer segments allows targeted marketing, tailoring strategies to reach specific demographics effectively.
Tapa King's consumer base shows Men are over-represented with an affinity index of 133, while Women are under-represented with an index of 43. Gen Y also shows a high affinity (102). Gen X and Gen Z are slightly under-indexed at 88 and 97, respectively. This suggests marketing strategies should consider appealing to Men and Gen Y, while addressing the preferences of under-represented segments.