Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taco Bell performance in the Malaysia and how they change over time
See what factors influence Taco Bell performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Taco Bell' competitors in the Malaysia
An analysis of Taco Bell' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Brand's share of foot traffic reveals competitive strength and customer preference in the Cafe & Restaurants industry, indicating market dominance.
Taco Bell in Malaysia holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This indicates strong customer preference and market share compared to competitors. Performance peers within the same range: Sik Thong Ba - Uptown Damansara Utama, Roots Bangsar, Sae Ma Eul BBQ JB Pelangi, Mee Tarik Jalan Sultan (SS15), Exquisite Ipoh Restaurant and Banquet, Nasi Lemak Burung Hantu. This top ranking reflects a solid competitive edge.
Overall customer satisfaction and its changes indicate brand health and effectiveness of customer experience strategies, crucial for loyalty.
Taco Bell's overall customer satisfaction in Malaysia is 71%, a 10.9 percentage point increase year-over-year, indicating improved customer experiences. Selangor shows high satisfaction at 79%, while Kuala Lumpur has 56%. The upward trend suggests positive changes in service or offerings, but Kuala Lumpur has opportunity to improve customer satisfaction.
Average check reflects customer spending per visit, impacting revenue. Tracking changes identifies pricing strategy and customer purchasing behavior.
The overall average check for Taco Bell in Malaysia is 33.7 MYR, a 21.3% increase year-over-year. Kuala Lumpur has a higher average check at 36.7 MYR. The overall increase suggests customers are spending more per visit, potentially due to menu changes or successful upselling strategies.
Outlet count indicates market presence and expansion strategy, reflecting investment in growth and accessibility for customers.
Taco Bell has 10 outlets in Selangor, 8 in Kuala Lumpur, and 1 in Penang, Malaysia. The distribution shows a strong presence in Selangor and Kuala Lumpur, signaling key markets for the brand, with smaller presence in Penang. This distribution strategy indicates investment and focus on particular regions.
Identifying top competitors and cross-visitation reveals direct competition and shared customer base, crucial for strategic positioning.
Taco Bell's top competitors in Malaysia, based on customer cross-visitation, are McDonald's (8.47%), Pizza Hut (5.08%), K Fry Urban Korean (3.39%), 10gram (3.39%), and KFC (2.54%). This shows that customers who visit Taco Bell also frequently visit these fast-food chains, suggesting opportunities for competitive differentiation.
Understanding traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak times.
Taco Bell in Malaysia experiences peak traffic between 10:00 AM and 9:00 PM, with the highest workload around 7:00 PM. Traffic is significantly lower during early morning hours. This indicates the need for higher staffing levels during peak hours to maintain service quality.
Analyzing consumer segments informs targeted marketing, product development, and tailored experiences to maximize customer engagement and brand affinity.
Taco Bell's customer base in Malaysia has a high affinity among women (Index 103) and Gen Z (Index 134), suggesting these groups are overrepresented. Gen X is also overrepresented with affinity index 112, while Gen Y (Index 87) is underrepresented. This highlights affinity for women and Gen Z consumers.