Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Swig is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Swig performance in the United States and how they change over time
See what factors influence Swig performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Swig' competitors in the United States
An analysis of Swig' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
MARKET PERFORMANCE shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Swig's MARKET PERFORMANCE percentile is 99, indicating a leading position. This means Swig captures a significant share of customer visits compared to its peers. Performance peers in the same percentile range include: Tulua Bistro, Better Buzz Coffee, Quartino Ristorante, Tap 42 Craft Kitchen & Bar, Blue Sushi Sake Grill, and Los Cucos Mexican Cafe.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, reviews, and brand reputation. High CSAT scores correlate with repeat business.
Swig's overall customer satisfaction is 67%, a decrease of 20.9 percentage points year-over-year. Satisfaction varies by state, with Texas, Oklahoma, and Utah showing 69%, Tennessee 62%, and Arizona 61%. Declining CSAT signals a need to investigate and address customer concerns to improve loyalty.
Average check reveals spending per customer. Tracking it helps understand revenue trends, pricing effectiveness, and opportunities to boost sales.
Swig's overall average check is $6.60, an increase of 8.8% year-over-year. Arizona has the highest average check at $9.80, while Utah has the lowest at $6.00. This data shows an increase in customer spending and allows the company to decide whether it should continue or not.
Outlet count indicates brand reach and expansion. Tracking growth helps assess market penetration and identify expansion opportunities.
Swig has 42 outlets in Utah, 17 in Texas, 5 each in Arizona and Oklahoma, 3 in Idaho, 2 in Arkansas, and 1 each in Tennessee and Kansas. Outlet distribution shows geographic concentration and informs expansion strategies.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies to attract and retain customers.
Swig's top competitors based on cross-visitation are McDonald's (13.70%), Dutch Bros Coffee (7.71%), Chick-fil-A (7.36%), In-N-Out Burger (6.68%), and Taco Bell (5.99%). This data shows customer preferences.
Traffic workload by hour shows peak times, allowing for staff optimization and resource allocation to maximize efficiency and customer satisfaction.
Swig's traffic workload peaks between 11 AM and 4 PM, with the highest activity around 1-3 PM (58.13-58.79). There is no workload between midnight and 6 am. Optimize staffing for those peak hours.
Consumer segment analysis helps tailor marketing to specific demographics, improving engagement and maximizing marketing ROI through personalized messaging.
Swig's customer base shows a higher affinity among women (125 Index) compared to men (78 Index). Gen Z (125 Index) and Gen Y (104 Index) show higher affinity than Gen X (97 Index), suggesting that the brand is more popular among younger generations.