Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Sweet Truth is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Sweet Truth performance in the India and how they change over time
See what factors influence Sweet Truth performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Sweet Truth' competitors in the India
An analysis of Sweet Truth' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates the brand’s share of foot traffic, revealing its competitive strength and customer preference.
Sweet Truth holds a leading market performance at the 98th percentile, placing it in the top 2% of brands in India's Cafe & Restaurants industry. This highlights a strong market presence. Performance peers in the same range include Nehars - The Mughlai Darbar, Dine Aura, Vidhatri Bhavan, Moti Mahal Bazpur, Falafel Restaurant, and Ideal Cafe.
Customer satisfaction (CSAT) reflects brand perception. Tracking it identifies areas for improvement and enhances customer loyalty.
Overall customer satisfaction for Sweet Truth is 33%, a decrease of 3.7 percentage points year-over-year. Satisfaction varies by state: Tamil Nadu shows high satisfaction (56%), while Maharashtra lags (13%). There is a need to improve customer experience, particularly in Maharashtra and Karnataka.
Outlet count indicates market reach. Monitoring it informs expansion strategies and geographic performance analysis.
Sweet Truth has a significant presence across India, with Maharashtra having the most outlets (30), followed by Tamil Nadu (27), and Karnataka (23). This distribution provides insights into regional market penetration and expansion opportunities. It is crucial to continue expanding the network.
Competitor analysis identifies direct rivals. Cross-visitation rates reveal shared customer bases and competitive dynamics.
Top competitors for Sweet Truth, based on cross-visitation, include FreshMenu, Theobroma Bakery and Cake Shop, Domino's Pizza, KFC, and Paradise Biryani, each with a 9.09% cross visitation rate. This suggests overlapping customer bases, meaning there is a need to monitor their strategies.
Traffic workload distribution reveals peak hours. This informs staffing, marketing, and operational strategies.
Sweet Truth experiences peak traffic workload between 9 AM and 10 PM, with the highest workload observed between 7PM and 9PM. There is a need to optimize staffing and resources to efficiently handle this high-demand period.
Understanding consumer segments is crucial for targeted marketing. Affinity insights by gender and generation enhance positioning strategies.
Women are overrepresented among Sweet Truth's consumers, with an affinity index of 141, while men are underrepresented (88). Gen Y (113) shows a higher affinity than Gen X (76). Targeted marketing efforts should align with these demographic preferences.