Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Domino's Pizza performance in the India and how they change over time
See what factors influence Domino's Pizza performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the India
An analysis of Domino's Pizza' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza in India holds a leading market performance with a percentile of 99, indicating it's within the top 1% of brands. This high percentile reflects a strong competitive position, suggesting superior customer preference or market reach compared to peers like Haldiram's, Polar Bear Ice Cream, Dindigul Thalappakatti Restaurant, Pizza Hut, Burger King, and Adyar Ananda Bhavan - A2B, all within a similar percentile range.
Customer satisfaction (CSAT) is critical as it directly impacts brand loyalty, repeat business, and positive word-of-mouth, driving long-term revenue.
Domino's Pizza's overall CSAT in India is 35%, a decrease of 6.4 percentage points year-over-year. Chhattisgarh shows the highest CSAT at 61% with a 12.4 percentage point increase, while Jammu and Kashmir has the lowest at 54% with a significant decrease of 36.1 percentage points. This indicates varying customer experiences across different states and areas needing improvement.
Average check reveals spending habits, reflecting perceived value and menu pricing. Monitoring it helps optimize revenue strategies and understand customer behavior.
The average check for Domino's Pizza in India is 574.1 INR, a 13.8% increase year-over-year. Dadra and Nagar Haveli and Daman and Diu have the highest average check at 792.9 INR. This increase suggests customers are spending more per order, potentially due to increased prices or ordering more items per transaction.
The number of outlets indicates market reach and brand presence. Growth in outlets can signify expansion and increased accessibility for customers.
Domino's Pizza has the highest number of outlets in Maharashtra (356), followed by Karnataka (275) and Uttar Pradesh (222). This distribution shows a strong presence in key states, with Maharashtra leading in accessibility and market penetration.
Identifying key competitors helps refine strategies. Understanding where customers go instead allows for targeted marketing and service improvements.
The top competitors for Domino's Pizza in India, based on cross-visitation, are McDonald's (7.02%), KFC (4.14%), Burger King (2.81%), Pizza Hut (2.41%), and Haldiram's (2.07%). This shows that customers who visit Domino's also frequently visit these fast-food chains, indicating they compete for the same customer base.
Traffic workload distribution reveals peak hours, enabling staff and resource optimization to improve service and customer satisfaction during busy periods.
Domino's Pizza in India experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload at 7:00 PM (64.04) and 8:00 PM (68.84). The lowest traffic occurs during the early morning hours. This indicates that Domino's is busiest during lunch and dinner times and should allocate resources accordingly.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights enable tailored messaging, enhancing engagement and brand resonance.
Domino's Pizza in India has a significant affinity with women (83%), but men have an affinity index of 105%. Gen X exhibits an affinity index of 92%, Gen Y at 103%, and Gen Z at 94%. This data suggests that men and Gen Y are over-represented in Domino's customer base, suggesting targeted marketing efforts should take these observations into account.