Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
FreshMenu is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence FreshMenu performance in the India and how they change over time
See what factors influence FreshMenu performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of FreshMenu' competitors in the India
An analysis of FreshMenu' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
FreshMenu has a market performance percentile of 99, placing it in the leading position within the Cafe & Restaurants industry in India. This indicates a high degree of market share and customer preference. Performance peers in a similar range include Sharda Classic, Kochi O cochin, The Pasta Bowl Company, Benne - Heritage Bangalore Dosa, Shiro, and Sri Bhagya Palace.
Customer satisfaction is vital for brand loyalty and growth. Tracking CSAT helps identify areas for improvement and gauge the impact of customer experience initiatives.
Overall customer satisfaction for FreshMenu is at 30%, a decrease of 7.7 percentage points year-over-year. Haryana shows the highest satisfaction at 47% with an increase of 7.7 percentage points, while Delhi has the lowest at 23% with a significant decrease of 47.8 percentage points, highlighting a need for focused improvements in Delhi.
Average check reveals how much customers spend per order. Increasing this metric can significantly boost revenue and profitability for FreshMenu.
The overall average check for FreshMenu is INR 372.3, an increase of 21.8% year-over-year. Maharashtra shows an average check of INR 376.9, while Karnataka's average check is INR 305.9. The dynamic data shows a peak in average check around May-June 2025.
Outlet count indicates brand reach. More outlets mean greater accessibility, driving revenue and enhancing brand visibility across different regions.
FreshMenu has the highest number of outlets in Karnataka (25), followed by Maharashtra (12), Haryana (7), Delhi (4), and Uttar Pradesh (2). This distribution highlights Karnataka as a key market for FreshMenu, with opportunities for expansion in other states.
Knowing top competitors aids strategic planning. It reveals which brands compete for the same customers, helping refine marketing and improve competitive positioning.
The top competitors for FreshMenu, based on cross-visitation, are McDonald's (7.41%), KFC (7.41%), Pizza Hut (6.17%), Third Wave Coffee (4.94%), and Polar Bear Ice Cream (3.70%). This suggests FreshMenu customers also frequent these fast-food and cafe chains.
Traffic workload by hour shows peak times. It enables efficient resource allocation, staffing, and marketing to optimize customer experience and maximize sales.
FreshMenu experiences peak traffic workload between 18:00 and 21:00, reaching a high of 51.08 around 19:00. Traffic is minimal between 0:00 and 6:00. This information is useful for staffing and promotional strategies during peak hours.
Understanding consumer segments is key for targeted campaigns. It allows tailoring marketing messages and product offerings to resonate with specific groups, boosting engagement.
FreshMenu's consumer base shows a higher affinity among women (131 index) compared to men (91 index). Gen Z shows high affinity (168 index), followed by Gen Y (102 index) and Gen X (76 index). These indices suggest targeted campaigns toward women and Gen Z may yield better results.