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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Surf City Squeeze is in the top 21% of brands
Sample of brands in the same percentile
See what factors influence Surf City Squeeze performance in the United States and how they change over time
See what factors influence Surf City Squeeze performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Surf City Squeeze' competitors in the United States
An analysis of Surf City Squeeze' competitors in the United States
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference, showing its share of foot traffic in the industry.
Surf City Squeeze holds a market performance percentile of 79 in the Cafe & Restaurants industry in the United States, which is above average. This position indicates a solid market presence, reflecting strong customer preference compared to competitors like Prime, Rucci's, Valhalla Board Game Cafe, Cafe Birdie, Reggae Wings & Tings and Waddell's Longhorn Corral.
Outlet count indicates brand reach and growth, reflecting expansion strategy and market penetration across different geographic locations.
Surf City Squeeze has a varying number of outlets across US states, with California leading at 15 outlets. Wyoming and Michigan each have 4, while Connecticut, New Jersey, and Idaho each have 2. Illinois, Minnesota, Utah and Arizona each have one. The distribution highlights key markets and potential areas for expansion.
Identifying competitors reveals market dynamics, helping brands understand customer choices and strategize for competitive advantage.
The primary competitors for Surf City Squeeze, based on customer cross-visitation, are Taco Bell (22.22%) followed by Blimpie, New York Pizza and Pasta, Dunkin', and Asia Delight Express (11.11% each). These brands capture a significant portion of Surf City Squeeze's potential customers.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Surf City Squeeze experiences peak traffic between 9 AM and 5 PM, with the highest workload around 11 AM (52.65%). Traffic is minimal during early morning (12 AM to 6 AM) and late evening (10 PM to 11 PM). This data enables optimized resource allocation based on hourly traffic patterns.
Consumer segment insights enable targeted marketing, tailoring strategies to specific groups based on demographics and affinity for the brand.
Surf City Squeeze shows a strong affinity with women (87% affinity), while men are under-indexed (111% affinity). Gen Y is highly represented(199% affinity). These insights can inform marketing strategies tailored to these consumer segments.