Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Taiwan and how they change over time
See what factors influence Subway performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Taiwan
An analysis of Subway' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Taiwan holds a leading market position at the 99th percentile. This signifies a very strong competitive standing, indicating high customer preference. Subway's performance peers include: 八方悅鍋物羅東店-吃到飽推薦/火鍋吃到飽推薦/宜蘭火鍋推薦/好吃火鍋推薦/涮涮鍋推薦, 叮哥茶飲, 六里屯麵食專家 美崙旗艦店, Bite 2 Eat, Re Laxing, 哈塔牛排.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting long-term revenue and market share. Key for service improvement.
Subway's overall customer satisfaction in Taiwan is 40%, a decrease of 16.1 percentage points year-over-year. CSAT varies across cities, with New Taipei (66%) and Pingtung City (61%) showing higher satisfaction, while Taichung (47%), Taipei (39%), and Kaohsiung (36%) have lower scores. This suggests a need for targeted improvements in specific locations to address declining sentiment.
Average check reveals customer spending habits, influencing menu pricing and promotional strategies to boost revenue per transaction.
Subway's average check in Taiwan is 195.7 TWD, a 2.8% increase year-over-year. Taoyuan City leads with 205.9 TWD, followed by Taichung at 205.3 TWD. Taipei lags behind with 158.3 TWD. This indicates variations in spending habits across different cities, potentially due to menu preferences or local economic conditions.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential across different geographic areas.
Subway has a total of 20 outlets in Taiwan. Taipei has the highest number of outlets at 7, followed by Taichung with 3, then Taoyuan City and Kaohsiung both with 2. Tainan, Pingtung City, Hsinchu, Yilan City and New Taipei each have 1 outlet. This distribution highlights key areas of focus for Subway's presence in Taiwan.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge and attract more customers.
Subway's top competitors in Taiwan, based on customer cross-visitation, are McDonald's (9.36%), Starbucks (7.02%), Subway (5.85%), MOS Burger (4.68%), and Ba Fang Yun Ji (3.51%). This data highlights direct competitors and brands frequently visited by Subway's customers, revealing shared customer bases.
Traffic workload analysis optimizes staffing and resource allocation by revealing peak hours, enhancing customer service and operational efficiency.
Subway in Taiwan experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (70.52%). Traffic starts increasing at 6:00, peaking in the evening, and decreasing sharply after 21:00. This data indicates the optimal times for staffing and promotional activities to maximize customer service and sales.